This document discusses how the media product represents particular social groups through its design choices. It represents girls and young people by featuring a female model on the front cover and in photos to encourage girls to get into music tech. Social media links also represent a young, modern audience. Photos of an energetic band in different colored trousers appeals to a younger audience. The use of modern fashion like painted fingernails and a range of vivid colors in photos aims to make the magazine appeal to both genders and everyone equally. A recurring blue color scheme across the front cover, contents page, and double page spread creates synergy. Theories on genre conventions and portraying the model as lively were applied to construct the pages.

1. +
Q2- How does your media product represent
particular social groups
By Joseph Shepherd

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Front cover Image
The reason I asked
Lauren to wear this shirt,
to have her make up like
that as well as her hair
was to create a
representation that she
could be anyone so any
girl from any where or any
class could look at Lauren
and think “ if she did it so
can I”
Having a female model
represents “girls” and by
having her be the main model
of a music tech magazine it
encourages girls to get into a
male dominated genre.
The social media links represents
the young, modern audience
Mulve believed in the “Male gaze”
which says how women only do
things to attract men I decided to
not use this theorist when taking
my photos as by not looking
voyeuristic it appeals to everyone
I did use dyer “A star is an
image, not a real person”
when constructing my
pages as I wanted to give
Lauren a natural image to
make her appeal to
everyone and make her
look like a ukulele master

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Contents page
By using a wide range of
photos we created many
different representations
By using the photo of Amy,
Amy and Morgan (trio rock)and
making their trousers different
color's it creates that
representation that they are a
very energetic band which
would appeal to a younger
audience
I used modern fashion
representations such as having
the painted finger nails this
would make it appeal to a
modern audience
The social media links
represent a younger audience
as they would be the ones who
would know what to do with
them
When constructing my pages I used
Ryall’s theory “ Genre provides a
frame work” to design my contents
page as I knew the conventions of
technical equipment magazine
contents pages from research which
made constructing the page that
much easier
By having the sheet music and the
article featured “Music lesson” it
represents knowledge as the article is
teaching you how to read music

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DPS image
By using a wide range of color's there is not just colors'
appealing to one gender it appeals to both making the
magazine more unisex representing everyone equally.
By having the photos of the article in vivid colour it
represents Lauren as being lively and energetic making
her appeal to a younger audience.
When constructing my DPS I kept dyer in mind “A star is an image, not a real person” as I wanted to give
Lauren the star image that she could be anyone but I also wanted to make her seem fun and lively which I
tired to do through the pop art style of my photos.
I used the recurring blue colour scheme that is present in my Front cover, Contents and DPS to create a
house style and recurring colour scheme to create synergy in all 3 of my pages.