1. NEWS RELEASE
GreenAppX Announces Private Labeled SaaS
Marketplaces for Telecom Agents and VARs
Charlotte, NC – February 11, 2009 – With competitive threats and shrinking revenues
generated from traditional service offerings, GreenAppX today announced a strategy to
assist telecom agencies and VARs in creating additional areas of growth and
diversification for their business model.
With marketplaces from GreenAppX, telecom agents and VARs can help their small to
mid-size customers eliminate capital expenditures and confusing licensing agreements
often associated with on-premise software deployments. GreenAppX simplifies the
process for SMBs to access critical business applications needed for increased
productivity, communication and collaboration, by delivering on-demand software over
the Internet as a month-to-month subscription service. Hundreds of applications are
available from GreenAppX including:
• Microsoft Hosted Exchange Server
• BlackBerry Enterprise Server
• GoodLink Mobile Email
• McAfee Security
• WebEx Conferencing
• IBM Data Back Up and Recovery
“Developing a branded Software as a Service marketplace provides a unique way for
independent telecom agents and VARs to layer additional value on top of the services
they currently supply to their customers,” says Jim Safran, President of GreenAppX.
Popular on-demand applications from Microsoft, IBM, Motorola and Cisco, paired with
a robust hosting infrastructure, enables GreenAppX to deploy a fully functioning market
presence in as little as 30 days. Partners also have the ability to create unique bundles of
applications providing an additional level of customization. With intense competition for
productive sub-agents, partners now have an additional recruiting tool in their arsenal.

2. With level 1 and 2 technical support included in this offering, the end-user also benefits
by reducing the need for specialized in-house IT personnel. In addition to the hosting and
network infrastructure, GreenAppX provides management of all transactions, application
licensing and software version updates. Safran adds, “With this wholistic approach, the
partner is free to focus on selling applications and services instead of managing the
underlying support structure.”
With a branded marketplace from GreenAppX, agents and VARs can preserve overall
revenue margin, increase customer retention rates, and minimize the competitive threat
for core services at time of renewal. Contact GreenAppX at info@greenappx.com or
(704) 654-2062
About GreenAppX
GreenAppX is a leader in the delivery of “Software as a Service” (SaaS) for small to
mid-size businesses. By provisioning enterprise applications and services previously
unavailable to this business sector, GreenAppX’s clients are able to increase the
productivity of their workforce without the capital expense and IT resources typically
needed to support traditional in-house software deployments. With a single point of
contact for messaging, collaboration and business process applications, GreenAppX’s
clients are free to focus on the day-to-day tasks of managing their business. Founded in
2008, GreenAppX is located in Charlotte, NC. For more information, visit
http//www.greenappx.com.
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