3. WHAT ‘s THIS..?
Unique ideas for very little & converting any exposure
into sales
Creation of distinctive catchy advertisement that
generates WOM, spread of news at social spots
7. Understanding Online market
place
What does the online battle field offer:
“Success in business means superfluous selling”
A million prospective customers
Opening virtual storefronts worldwide
Head on battle with the heavyweights
8. Opportunities for Guerilla
marketer
A Z products & services available online
An advertiser’s dream-millions of viewers @ low cost
advertising
Locate yourself anywhere
Niche marketing possible
Competitive intelligence collection
10. Electronic battle grounds
1) Services are customer oriented .Shopping has always been a major attraction for
subscribers
2) Online services have built in mechanisms for marketing including classifieds
ads, billboards, shopping malls
3) Subscribers to most online services have high educational levels and high
average income
4) Online services help in focused marketing attack on audience using special
Interest forums
5) Online services get lot of traffic
11. Tools for the e-battle ground
Classified ads
Forums
E-shopping malls
Billboards & Online conferences
12. Strategies for Online Battles
Online battle arsenal ..
1) Emails
2)Electronic store front
3)Classified ads & billboards
4)Forums & Newsgroups
5)Bulletin boards
How to manage them…?
16. Power words of Guerilla Marketing
Boost the power of subject lines using the following
power words of guerilla marketing
YOU NOW YES HOW
MONEY SECRETS BENEFITS FAST
SAVE RESULTS LOVE PROVEN
FREE EASY DISCOVERY NEW
SALE WHY PROVEN INFO
17. Super 6 strategies for news & BBS
marketing
Maximize access
Use company signature
Be helpful
BBS to match the culture
Aggressive promotion – whenever & wherever
Choose handful of targets
18. Boosting your online reputation
Choose target audience carefully & serve it
Give authentic information
Recycle & repackage information for easy customer
recall
Keep steady inflow of news & information
Promote online documents
19. Top ten Guerilla marketing
weapons
Community involvement Identity
Competitiveness Credibility
Free information Confidence
E-mail signature Convenience
Services Satisfying customers
21. Sustaining methods
Maintain your enthusiasm
Repackage your message to create memory retention
among customers
Seek newer locations for expansion
Create customized products for customer satisfaction
22. “ Guerillas understand that knowledge is nothing
without the willingness to use it . So choose your
weapons , target your battleground, and write your
own success story in the online marketplace”