1. Jimmy Princivalle

2. Overview of Website Site Title: Amazon URL: www.Amazon.com

3. History and Creator of Amazon Amazon.com was established in 1994 by Jeff Bezos in Seattle Washington The site went online in 1995. It began as an online bookstore, and had advantages over traditional bookstores because they had more titles available. Amazon went on to become the largest internet based retailer in the world, and is credited with the popularization of Online Shopping.

4. What is the purpose of this Site? Amazon is the world’s largest internet-based retailer. It sells basically any item you could possibly be looking for and ships it directly to your house. More recently Amazon is most known for the Amazon Kindle, it’s top selling product ever, and got the ball rolling for the e-book revolution

5. Amazon Content Nearly all of Amazon’s content is corporate generated This means that the users of Amazon are generally not the people creating content and adding it to Amazon rather it’s Amazon itself adding and selling content Users are able to sell content through Amazon, but it costs money to do this

6. Uses for amazon The uses for Amazon are relatively limited because the site only has one purpose. It can be used to purchase supplies and books for school and the same can be said about businesses there are numerous business supplies that are available for purchase through Amazon In terms of uses at home Amazon can be used to

7. How is this Web 2.0? Amazon is clearly Web 2.0 because it is responsible for the Popularization of two major aspects of Web 2.0 Online Shopping E-Book Reading Amazon is the reason that things like the Nook and the iPad are so popular now and is making E-Book reading the new big thing

9. Similar Sites Ebay.com Skymall.com Any Online Retailer for any store that isn’t Internet Based Target.com Wal-Mart.com BarnesandNoble.com

10. What Does Research Say? According to my research, Amazon is one of the most profitable, if not THE most profitable, internet based retailer available. It will continue to preform strongly into the future and has paved the way for all internet retailers that have cropped up since the foundation of Amazon The Kindle’s increasing popularity may also lead to all books in general being digitized

11. Positives Cheaper No worry about product not being available With the kindle you don’t even have to go out to the store anymore when you want a book you can get it instantaneously

12. Negatives The popularity of the Kindle is leading to a decline in profit for bookstores, and although some stores like Barnes and Noble have decided to embrace the tablet reader by making their own (Nook), other stores like Borders are being run into the ground