Here are 8 tips on how to utilize Twitter for your business

1. By: Josie Vaughn

2. 

Twitter is a communication tool that allows
you to send short messages (tweets) to
people who follow you
Tweets can contain links, photographs, or
video

3. 

Create your account and profile to tell your
business’ story
The presence of your Twitter allows followers
to identify your business and build trust

4. 
Use the name of your business to help
customers search for you easily
◦ Helps them to identify you as a brand
◦ Creates brand loyalty

5. 
These pictures are crucial because they help
tell your brands story
◦ Profile photo is crucial because it appears next to
every tweet
◦ Header photo could contain your brands logo to
help followers identify you

6. 
Don’t forget to finish your account with
important information!
◦ Location: people know where to find you
◦ Website: share your website or blog
◦ Bio: tell what your business is and what they do

7. 
Start following people
◦
◦
◦
◦
◦
Customers
Business partners, suppliers, vendors
Competitors
Peers
Local businesses
*In the Twitter world it is important
to remember that you are defined by
whom you follow, not by who follows you

8. 
Tweet about information that your niche
audience wants to hear
◦ Focus on how your business benefits your
customers
◦ Include useful information
◦ Answer their questions to be more personable

9. 
Including something extra to draw attention
◦ You can say so much more when including a
picture/video
 Adding a face/scene to the company breaks down the
barrier and allows customers to form a relationship
 Friendly and engaging videos are well received by
customers (videos can only be added on your timeline)

10. 
Appear in tweets to identify a common topic
or theme
◦ Use a “#” symbol then apply the topic/theme
◦ Create a hashtag unique for your business and use
it to help market
◦ Helps people to find you and conversations about
your business

11. 
Social Media Examiner
◦ www.socialmediaexaminer.com/how-to-use-twitterfor-business-and-marketing

Twitter Promotion
◦ http://sbinfocanada.about.com/socialmedia

Startup Nation Twitter Marketing
◦ http://www.startupnation.com/articles/twittermarketing