The document describes Joshua Morrow's design and research portfolio. It summarizes his work evaluating EMS communications systems to improve response times, including interviews and ride-alongs to identify issues. It also outlines his proposed system to address the problems found, integrating different devices into one interconnected system. The document then summarizes Morrow's work on a Civil Affairs project in Afghanistan, including village assessments, leadership databases, and engagement reports to support the military mission.

1. JOSHUA MORROW
Design & Research Portfolio

3. Evaluating the usability of EMS
communications and data systems
Utilizing design methodology to improve communications and data systems
between EMS crews and the ER in order to reduce complexity and improve
response and treatment time.

4. COLLECTING: In order to discover key problems within the systems used to relay information
such as the chief medical complaint, vital signs and many others, interviews, observations, and EMS
vehicle ride alongs were used to gather information.

5. ANALYZING: Data, observations, photographs, and interviews were compiled and used to find
trends that depicted problems with the current systems as well as features that were both liked and
disliked in the current hardware and features that were desired but where not yet in place. A clear and
well defined problem was then outlined which showed a range of small problems and severely
disjointed information systems.

6. DEFINING: The current system used to communicate and transfer information involves up to
eleven different devices and multiple sub-systems, some of which have no direct connectivity to the
other sub-systems.
In truck Radio 1
front cab

7. SOLVING: This proposed system will use up to five different devices with only one sub-system.
It will also utilize the idea of an “intranet” where in all components will have an inter-connectivity.

8. Operation Enduring Freedom IX - X:
U.S. Army Civil Affairs operations
in Afghanistan
“The population is not the enemy, the population is the prize....”
-Brig. Gen. Larry Nicholson,

9. What is Civil Affairs?
Civil Affairs, or CA, is an element of the Army who’s job is to work with civil authorities and civilian
populations in order to mitigate the impact of military operations on them during peace time,
contingency and war time operations.

10. What does CA do?
- Develops a detailed knowledge base of the area of operation
- Acts as liaisons between the military and the civilian population
- Advises the military in regards to the civilian aspect of the battlefield
- Coordinates with government, non government and other government organizations
- Coaches and advises the host nation government
- Plans and oversees reconstruction and development projects

11. Bargam Village Link Analysis
UNDETERMINED ANTI AFGHAN FORCE ALIGNEDCOALITION FORCE ALIGNED
FAMILY RELATED OTHER RELATIONSHIP (employment, etc) UNDETERMINED RELATIONSHIP
Matiullah Khan
Arsala Khan
Hezrat Karim
Ghazi Khan
AzizullahHekmatullah
Ghusu Din
Asahbudin
Sher Mohammed
Jamaludin
Pir Mohammed
Sher Ahmed Shah
Abdul Karim
Hayib Atullah
Hy AtullahAziz Atullah
Hy BibullahSher Khan
Niazmudin Malyar
Shaikal Shate
Asmar
Asmar
Nari
Udil
Satu
Gewi
Marid
Cunek
Tangay
Paluci
Jalala
Helgal
Cawkay
Cawgay
Bargam
Agudli
Acagal
Salamzi
Kamotay
Kacagal
Ganakuy
Alingal
Abragal
Nishagam
Naki Nar
Hajiabad
Teray Naw
Nawe Kalay
Amluk Kacay
Tursan Khwar
Shkaro Khune
Tosogal Khune
Gholam Bandeh
Gembiri Khune
Cemared Khune
Maredesh Bandeh
Chera Sar Khune
Aderellah Kalay
MC
SC
DG
MC
SC
SC
CO - OPERATIVE
NON - PERMISSIVE
DISTRICT CENTER OF GRAVITY
MOSQUE
MC MEDICAL CLINIC
SC SCHOOL
DG DISTRICT GOVERMENT
BAZAAR
Villages Director
Abdul Karim
District Governor
Niazmudin Malyar
Executive Director
Matiullah Khan
Pilgrimmage & Pious
Arsala Khan
Private Sector Director
Hezrat Karim
Education
Ghazi Khan
DDA REP
Dr. Azizullah
Attorney
Hekmatullah
Arbitrator
Ghusu Din
Asahabudin
Forestry Agriculture (Not an actual
LD)
Sher Mohammed
Revenue & Taxes
Jamaludin
Population Registration
Pir Mohammad
Estate Assistance
Sher Ahmed Shah
Chief of Police
Haybatullah
Ghaziabad District Leadership
What are some CA deliverables?
- Construction of government and key persons databases
- Documentation of significant sites (cultural, economic, infrastructure, etc)
- Cultural and ethnographic documentation
- Link analysis studies
- Detailed village assessments
- Mission reports detailing engagements with the populace and relevant civilian information

16. The Client: Pep Boys is a major aftermarket automobile parts and supply retailer
with full-service vehicle maintenance and repair in 35 states and Puerto Rico. Lextant
had been contracted to study it’s three different store layouts in several East Coast
cities in order to discover insights as to why some stores out performed others.

17. The Process: “Tracks and Intercepts” A combination of remote video
tracking and ethnography in order to record customers journeys through the retail store
environment.

18. “Tracks”: Utilizing strategically placed, remotely operated cameras our team would
track a customer from their time of entry into the store through to their exit. While doing
so, their path was traced to a layout of the store and all of their interactions with either
merchandise or employees was documented.

19. “Intercepts”: A third member of the fielding team intercepted customers (some
of which had been tracked some not) in order to carry out the ethnographic research.
Based on which category of customer that they fell into, a series of predetermined
questions was asked of them in order to gain insight into their retail experience.

20. The Aggregate: The customer “tracks” and their actions and interactions with
elements of the store and it’s personnel were then translated to the individual store
floor plans in order to generate a heat map of customer journeys. This information was
paired with the ethnographic data and presented as a report.

21. Copyright © 2013 by Joshua Bruce Morrow. All rights reserved.
No part of this product may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, xerography, and video
photography recording without written permission by Joshua Bruce Morrow.
Thank you very much for your time!
If you have any questions feel free to
send me an e-mail or give me a call.
morrow_129@hotmail.com
406 548 8044.