You’ve covered the basics. You know all about Bounce Rate and Goal Conversions, but want to go deeper. This presentation explores some new tactics to help you reach the next level in your data analysis. You learn about advanced demographics, content calendar planning with data, and predictive analysis with time series data from Google Analytics.

1. Not Your Regular Google Analytics
Level Up in Your Analysis"
Joshua Dodson"
@joshuaddodson"

2. Advanced Demographics"

3. Apply the target segment!
Audience > Demographics > Overview + Advanced Segment!

4. Are these your intended results?!
Audience > Demographics > Overview + Advanced Segment!

5. Create a new segment !
Apply the segment to key reports
!
(Site Content, Acquisition, etc.)!

6. • Consider who your target
audience might be!
• Compare it to the actual
results!
• Do changes need to be made
to better reach your target
audience?!
• Note: This is connected to Google’s ad
networks and does not represent all of
your site traffic !
Tips"

7. " " "Alexa"

8. Content Calendar Planning"

9. Segment the data!
Choose your metric. !
What are you trying to achieve?!

10. Export the timeline data!
as a CSV file!

11. Add the column!
for day of the
week!

12. Set up the Pivot Table!

13. Look at the sum for !
each day!

14. Visualize the data !
with a chart!

15. Use the data"

16. • Segment!
• Export and use the metric
you want to influence!
– If you want more Visits, use
Visits. If you want more
Inquiry Form Submissions,
use Inquiry Form
Submission Goal
Completions!
• Test the top days!
Tips"

17. To compare two segments,
apply them both and export once!

18. " Google Trends"

19. Forecasting"

20. Segment the data!
Will this represent your efforts?!

21. Export the timeline data!
as a CSV file!

22. http://www.r-project.org/"

24. Load the data!

25. View the data!

26. Load the library!

27. Plot the data!

28. Plot the !
forecast!

29. • Look at the trend and the
possible values!
• This is not a certain future!
• Is this the direction you
want?!
• Should you change
something?!
Tips"

30. Google Webmaster Tools"

31. Plot the impressions!
Forecast!

32. Compare your target
audience and your
actual visitors!

33. Consider the best days for
posting content to reach
your objectives!
!

34. Project what response you
might see if you continue
doing the same thing!

35. Make changes as needed !

36. Thanks!"
"
@joshuaddodson"

37. Image Sources!
1, 36: http://www.flickr.com/photos/pixelhut/4867082962/sizes/l/!
2: http://www.flickr.com/photos/frerieke/3860242900/sizes/s/
http://www.flickr.com/photos/gregpc/3533372643/sizes/s/
http://www.flickr.com/photos/18378305@N00/9053039024/sizes/s/
http://www.flickr.com/photos/nathanoliverphotography/8137171070/sizes/n/
http://www.flickr.com/photos/alexmasters/2449716886/sizes/s/
http://www.flickr.com/photos/78428166@N00/5913546677/sizes/s/
http://www.flickr.com/photos/seandreilinger/2370976649/sizes/s/
http://www.flickr.com/photos/stroganov/2686652482/sizes/s/
http://www.flickr.com/photos/kam/2523145385/sizes/s/!
6, 16, 29: http://www.flickr.com/photos/davedugdale/5025601209/sizes/l/!
7,18,30: http://www.flickr.com/photos/zigazou76/8522717632/sizes/l/!
8:, 15: http://www.flickr.com/photos/joelanman/366190064/sizes/l/!
19: http://www.flickr.com/photos/centralasian/5558265437/sizes/o/!
32-35: http://www.flickr.com/photos/nubui/9550939064/sizes/l/!