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Social Media GLAM

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Josh Peters
Josh Peters

Social media is all about the GLAM. Goals, Listening, Actions, Metrics

Negócios
1 de 27
Social Media GLAM
G oals L istening M etrics A ctions
G oals ,[object Object]
In line with business
Able to achieve
Guides progress
Well Defined ,[object Object]
Meaningless ,[object Object],[object Object]
Meaningless
Inflexible
In Line With Business ,[object Object]
Progress
Values
Brand image
Able to Achieve ,[object Object]
Easy = No progress
A2A = Progress
Guides Progress ,[object Object]
Easy / undefined = no progress
Know where & how
L istening ,[object Object]
Use data to build plans $ goals
Free tools
Paid tools
4w's & a How ,[object Object]
Where are they talking
What are they saying

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