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Growth Through Care Continuity:
Improving Financial Outcomes
in Wound Care
235%
contribution
margin increase
Additional Nurse
Practitioners added
for inpatient and
SNF coverage
Swift program
expansion
57% revenue growth
at existing facilities
88% revenue growth
at newest facility
OVERVIEW:
Wound care has long been a service offering for the patients of a leading medical system in the Southeast, but recently the
organization committed itself to achieving a fully value-based approach. The desire was to raise the bar on overall financial
performance in tandem with clinical outcomes.
The effort started with the organization’s own outpatient wound care clinics, with the goal of improving transitions of
care between inpatient and outpatient settings. It was an important step given the number of facilities within the health
system: three hospitals; numerous physician practices, as well as home health, hospice and palliative care locations; and
two outpatient wound care clinics.
SOLVING CHALLENGES:
Finding the right clinician to lead a wound care program
presents a challenge to many organizations. But this
health system was fortunate that a highly respected and
experienced on-staff physician wanted to dedicate his
career to wound care. Furthermore, an existing partnership
with the largest wound care management company in
the world, Healogics, allowed the organization to take full
advantage of a complete, integrated solution.
The first step? Instructing the physician in the intensive
Healogics physician leadership approach. Healogics training
contains highly specialized clinical aspects of wound care —
including the “nine steps to healing” — as well as advanced
operational and financial management strategies for
�ound �are �enters®.
Advancement to Healogics physician leader status quickly
enabled the physician to better manage the clinical,
operational and financial performance of the wound care
program. Consequently, in just one year, the health system
experienced a dramatic 235 percent clinic contribution
margin increase — worth $1.4 million.
More importantly, the Healogics approach gave the health
system 360-degree accountability for wound care across
the community. First extended to a local skilled nursing
facility (SNF), two additional Healogics wound care nurse
practitioners joined the team to facilitate transitions of
care. They now conduct rounds in the hospital, wound care
clinic and SNF to help advance clinical outcomes — and
to eliminate previous costs and problems associated with
transporting patients to care.
In addition, the health system recently opened a third
outpatient wound care center in an eight-bed venue.
Despite its small size, it has already delivered big financial
results: a $437,000 contribution margin in the first year.
Just as significant as the financial benefit is the fact that
the Healogics physician leader has become a valued
resource for the entire medical community, promoting trust
and satisfaction across the continuum of care. Coordination
with other Healogics specialists ensures that patients are
referred to the most appropriate care venues, resulting in
better and more cost-effective outcomes.
RESULTS:
With Healogics as its partner in wound care, the health
system is achieving its clinical objectives along with rapid
financial performance improvements, including:
	 •	235 percent year-over-year clinic contribution margin
increase — for $1.4 million in added revenue
	 •	50 percent revenue growth in the first year
	 •	201 percent revenue growth in year two
The hospital has also experienced a decrease in
readmissions, which further illustrates Healogics’ value-based
approach to wound care. As the Healogics program continues
to propel growth, the community-oriented, patient-centric
focus is paying major clinical and financial dividends.
“The Healogics physician-led
approach gave the health
system 360-degree
accountability for wound care
across the community.”
©2015 by Healogics, Inc. All rights reserved
For more information, contact us at
800.379.9774 | info@healogics.com
www.healogics.com

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Case Study - Healogics Growth Through Care Continuity

  • 1. Growth Through Care Continuity: Improving Financial Outcomes in Wound Care 235% contribution margin increase Additional Nurse Practitioners added for inpatient and SNF coverage Swift program expansion 57% revenue growth at existing facilities 88% revenue growth at newest facility OVERVIEW: Wound care has long been a service offering for the patients of a leading medical system in the Southeast, but recently the organization committed itself to achieving a fully value-based approach. The desire was to raise the bar on overall financial performance in tandem with clinical outcomes. The effort started with the organization’s own outpatient wound care clinics, with the goal of improving transitions of care between inpatient and outpatient settings. It was an important step given the number of facilities within the health system: three hospitals; numerous physician practices, as well as home health, hospice and palliative care locations; and two outpatient wound care clinics.
  • 2. SOLVING CHALLENGES: Finding the right clinician to lead a wound care program presents a challenge to many organizations. But this health system was fortunate that a highly respected and experienced on-staff physician wanted to dedicate his career to wound care. Furthermore, an existing partnership with the largest wound care management company in the world, Healogics, allowed the organization to take full advantage of a complete, integrated solution. The first step? Instructing the physician in the intensive Healogics physician leadership approach. Healogics training contains highly specialized clinical aspects of wound care — including the “nine steps to healing” — as well as advanced operational and financial management strategies for �ound �are �enters®. Advancement to Healogics physician leader status quickly enabled the physician to better manage the clinical, operational and financial performance of the wound care program. Consequently, in just one year, the health system experienced a dramatic 235 percent clinic contribution margin increase — worth $1.4 million. More importantly, the Healogics approach gave the health system 360-degree accountability for wound care across the community. First extended to a local skilled nursing facility (SNF), two additional Healogics wound care nurse practitioners joined the team to facilitate transitions of care. They now conduct rounds in the hospital, wound care clinic and SNF to help advance clinical outcomes — and to eliminate previous costs and problems associated with transporting patients to care. In addition, the health system recently opened a third outpatient wound care center in an eight-bed venue. Despite its small size, it has already delivered big financial results: a $437,000 contribution margin in the first year. Just as significant as the financial benefit is the fact that the Healogics physician leader has become a valued resource for the entire medical community, promoting trust and satisfaction across the continuum of care. Coordination with other Healogics specialists ensures that patients are referred to the most appropriate care venues, resulting in better and more cost-effective outcomes. RESULTS: With Healogics as its partner in wound care, the health system is achieving its clinical objectives along with rapid financial performance improvements, including: • 235 percent year-over-year clinic contribution margin increase — for $1.4 million in added revenue • 50 percent revenue growth in the first year • 201 percent revenue growth in year two The hospital has also experienced a decrease in readmissions, which further illustrates Healogics’ value-based approach to wound care. As the Healogics program continues to propel growth, the community-oriented, patient-centric focus is paying major clinical and financial dividends. “The Healogics physician-led approach gave the health system 360-degree accountability for wound care across the community.” ©2015 by Healogics, Inc. All rights reserved For more information, contact us at 800.379.9774 | info@healogics.com www.healogics.com