Presentation by Becky Sharp of The Johns Hopkins University Press. This presentation covers a survey of university presses with regard to PDA or patron-driven acquisition.
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Patron=Driven Acquisition and University Presses
1. Uh-oh!: UPs on PDA
Becky Brasington Clark
Johns Hopkins University
November 4, 2010
2. Survey of University Presses
To gauge perceptions of impact of patron-
driven acquisition
Online survey to member presses of AAUP
AAUP: 130 members, of which about 100 are
affiliated with U.S. research institutions
Requested one response per institution
Gathered 42 responses
3. Five Areas of Concern
PDA and Host Institution's Library
Perceived Impact of PDA
Scholarly Monograph Publication Strategy
Perceived Impact on Scholarly Monograph's
Use In Tenure And Promotion
Ebook Publication Strategy
4. Great degree of familiarity
93% of respondents already familiar with PDA
64% from conferences/seminars
47% from colleagues
39% from e-book vendors
14% from wholesalers
5. How often have you spoken to your
host institution’s library about PDA?
50%: Never
50%: Occasionally
0%: Frequently
6. Is your library participating in PDA?
46%: Don’t know
33%: Yes
21%: No
7. Potential Impact of PDA on Sales
54%: Negative
19.5%: Positive
19.5%: No idea
7%: No impact
8. What Percentage of Your Sales Come
from Scholarly Monographs?
Scholarly monographs generate more than
40% of revenue for 60% of respondents
9. How would PDA impact your output
of scholarly monographs?
56%: We would publish the same number
31%: We would publish fewer
13%: No opinion/no idea
10. How would PDA impact your ability
to forecast sales?
68%: It will be more difficult to forecast
12%: No impact
10%: It will be easier to forecast
10%: No opinion/no idea
11. Percentage of monographs that are
associated with tenure/promotion
For 39% of respondents, more than 40% of
monographs they publish are associated with
tenure/promotion
12. PDA’s impact on the role of
monograph in tenure and promotion
Do you think the widespread adoption of
patron-driven acquisition could have a
negative impact on the role of the scholarly
monograph in supporting tenure or
promotion?
58%: Yes
24%: No
18%: No idea/no opinion
13. E-book strategy
How does your press publish its e-books in
relation to its print books?
62.5%: Simultaneously
19%: 60-180 days after print
15.5%: 30-60 days after print
3%: Prior to print
14. E-book strategy
If you don’t publish simultaneously, what is
your rationale?
63%: Strategic decision to embargo
56%: Would like to publish simultaneously
but haven’t perfected workflow
15. E-book strategy
Has your press opted into patron-driven
acquisition options offered by various e-book
vendors?
57%: No
43%: Yes
16. E-book strategy
If no, why not?
77%: Taking wait-and-see attitude
18%: Intend to, but haven’t yet
5%: Don’t intend to