9. Follow us @HireOnLinkedIn
What Does This Mean?
10
Participating in the social
media conversation and
creating a social media
recruiting strategy is
absolutely necessary
to ensure that you are
competitive in the recruiting
game i
i
i
12. Follow us @HireOnLinkedIn
277M+ Members
worldwide
+2 New members per second
187M Monthly unique members
LinkedIn: A Global Pool of Talent
2M+
INDONESIA
2M+
PHILIPPINES
1M+
MALAYSIA
1M+
SINGAPORE
1M+
SAUDI ARABIA
16M+
BRAZIL
93M+
UNITED STATES
OF AMERICA
9M+
CANADA
24M+
INDIA
5M+
AUSTRALIA
1M+
NEW ZEALAND
3M+
SOUTH AFRICA
1M+
UNITED ARAB EMIRATES
13M+
UNITED KINGDOM
7M+
FRANCE
6M+
ITALY
1M+
BELGIUM
1M+
DENMARK
2M+
TURKEY
4M+
NETHERLANDS
1M+
SWEDEN
5M+
SPAIN
13
16. Follow us @HireOnLinkedIn
How People Engage with Your Agency
People researching your
employees
People researching your
company
People currently following
your company
Organic Traffic:
InMails, Telephone Calls,
Emails, Meetings
17
17. Follow us @HireOnLinkedIn
What is a Follower
A LinkedIn member who has selected to continually get information from
your organization.
– Potential candidate
– Potential client
– Potential employee of your firm
18
19. Follow us @HireOnLinkedIn
Build a Compelling Profile
Add a picture
Include a creative headline
Write an elevator pitch
Point out your skills
Show, don’t tell
Ask for recommendations
Own your public profile’s URL
20
23. Follow us @HireOnLinkedIn 24
Members are more engaged with the companies
they follow on LinkedIn…
78%
More likely to accept
Recruiter InMail
6x
More likely to view
LinkedIn Career Page
24. Follow us @HireOnLinkedIn
Build a Community: Engage, Analyze, Optimize
Analyze & Optimize
Engage Followers:
Post Updates
Build Community:
Acquire Followers
Establish Presence:
Develop Branding Assets
xyzCo
xyzCo
Ed Franklin
Grow Your Career by
Following:
XYZ.CO
Cecile, get the latest on XYZ.CO
Jobs, News & more!
XYZ.CO
Grow Your Career by Following:
XYZ.CO
Cecile, get the latest on XYZ.CO
Jobs, News & more!
XYZ.CO
25
26. Follow us @HireOnLinkedIn
Consider the Member Experience
In their
Inbox
On the
LinkedIn
homepage
When they
network with
your
employees
When they
search for
jobs
Via mobile
LinkedIn app
When they
research your
company
27
27. Follow us @HireOnLinkedIn
Consider the Member Experience
In their
Inbox
On the
LinkedIn
homepage
When they
network with
your
employees
When they
search for
jobs
Via mobile
LinkedIn app
When they
research your
company
28
29. Follow us @HireOnLinkedIn
Preparing for the Hunt
30
Are you connected to your clients,
coworkers, & industry?
Have you joined professional groups?
Have you updated your Profile to
broadcast your search?
30. Follow us @HireOnLinkedIn
Mix Up Your Search Strategy
31
And you
thought the
red ones
were rare!
Conceptual Search
Implicit Search
Natural Language Search
Indirect Search
Similar Profiles
Profile Matches
31. Follow us @HireOnLinkedIn
Targeted Refinement Filters
Consultants & Contractors
Interested In
Consultants /Contractors
Function
Consultant
Years in Position
Less than 1 Year/1 to 2 Years
When Joined
Within 2 Weeks
Groups
My Groups/All Groups
Current Company
That Uses Contractors
Company Size
1-10
Company Type
Self-Owned
32
43. Follow us @HireOnLinkedIn
InMail Best Practices
Consider passive audience
Start a conversation
Personalize the message
Keep it short and sweet
Offer next steps
44
44. Follow us @HireOnLinkedIn
Build templates based on skills and
experience of members.
Create opportunity for customization in
templates.
Focus on opportunity in the message, not
the job.
Personalize the messages as often as
possible.
Review Profiles Viewed to InMails Sent
ratio.
InMail Analytics
Accepted
6
InMails
102
Declined
17
No response
79
6% response rate
100%
Used templates
102 InMails, 102 with templates
45
45. “Don’t use Walmart advertising techniques to
attract Tiffany customers.”
–Lou Adler, Industry Influencer
46. Follow us @HireOnLinkedIn
• Skills
• Experience
• Other “Necessary”
Bullets
Move away
from…
• Define the job
• What would make the
person successful?Shift to…
Shift from Skills to Performance
47
47. Follow us @HireOnLinkedIn
Here’s a Common Job Advertisement
Staff Accountant
Job Description:
The Staff Accountant will be responsible for the processing and payment of all
compensation. This includes working with department managers to obtain approvals
and properly classify expenses as well as other members of the Accounting Department
during the month end close. In addition, the Staff Accountant will be expected to
correspond with vendors to obtain additional documentation and resolve issues as
necessary.
What You'll Do:
• Properly code and enter invoices into the accounting system
• Coordinate compensation workflow to ensure timely review of compensation by
department managers
• Work with employees to provide expense payment information as required
• Provide support to submitting travel expenses for reimbursement
• Work with various departments to determine needed accruals for month-end closings
48
48. Follow us @HireOnLinkedIn
Here’s the Same Ad, Improved
Staff Payroll Accountant
Job Description:
You're a self-starter who can recognize where processes can be improved and who will
take the initiative to improve them. Using your strong communication skills, you'll
effectively collaborate with a variety of people and job functions, accomplishing tasks of
moderate to high complexity and scope. When circumstances demand, you'll provide
strategic support – such as evaluating data or resolving minor operational issues. You
have the ability to perform flawlessly and professionally in a challenging and extremely
fast-paced environment – along with the grace and willingness to change direction when
circumstances demand.
Responsibilities:
• Support our Global Marketing Solutions and Sales Development Organization in any
and all compensation related matters.
• Partner with other Compensation team members and Business Partners to solve sales
compensation-related business problems and provide sales compensation guidance.
49