The analytic missing piece: Quiterian. Something in between reporting and traditional DataMining.

1. The Analytic missing piece

2. Reporting and Dashboard
Is about the past
Predefined - We know what to report
For all users
Dependency on IT

3. Traditional Data Mining
Is about complex statistical models
It takes weeks to have a new model
Dependency on Mathematicians / Static.
Test with small samples

4. But …what about …?
• When we need to analyze on the fly any unexpected new question
• We do not want to wait or depend on experts neither IT
• We want to do it by ourselves, in a self-service way
• We want to get insights (not only information)
• We need to anticipate by doing predictions now, easily
• We want to integrate and analyze together large volumes of data

5. Quiterian - Easy Data Mining
Advanced Analytic techniques and predictive Easy to use, for all users
No dependency on IT neither Mathematicians / Statistics
Self-Service, no preparation, No predefined, Any Analysis on the fly
Large data volume at very high performance with a light server
To analyze any no predefined question right away!
To get faster and smarter insights to better compete
- Churn analysis (which customer is likely to leave?)
- Best product to recommend to every customer
- Which customer will respond to a marketing campaign?

6. We need all three analytic tools
For the predefined metrics
For all users
For the long term stable models
Statistics and Mathematicians
For any new analysis
Power users, Analysts