The document discusses how businesses are using social media. It finds that over 70% of organizations are active on social media, with emerging markets 20-30% more likely to use it than more established markets. Retailers and wholesalers slightly lead in usage. The top uses are marketing/sales, business development, and customer service. Success requires identifying new opportunities through listening and responding. Benefits like cultivating relationships and attracting employees are felt to outweigh risks by most respondents.