Jose Roberto Martins

São Paulo Area, Brazil Brazil

Branding & Valuation experienced expert, professor and writer

Apparel / Fashion

J.R. Martins rendered branding and marketing projects for Brazilian and foreign companies such as Banco Santander, Nestlé, Tokio Marine Insurance, Banco do Brasil, Ceratti Foods, Groupe SEB, C&A, P&G, etc. His responsibilities and expertise are mainly oriented to act as an agent of change by supporting clients, agencies and other suppliers to achieve insight, creativity and full implementation of projects, including: •Responsible for creating and implementing short and long-term communication strategies consistent with brand extension, positioning and repositioning programs, naming, graphic identity and brand architecture. •Naming and e-brand naming: research and creations based on posi