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José Faia
José Faia
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Place Managing marketing channels Chapter 20
Managing the marketing channels ,[object Object],[object Object]
Supply chains and the value delivery network ,[object Object],[object Object]
The nature and importance of marketing channels ,[object Object],[object Object]
How channel members add value ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Figure 20.1  How a marketing intermediary reduces the number of channel transactions and raises economy of effort Channel interactions
Key value adding functions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Figure 20.2  Consumer and business marketing channels
Channel behaviour ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Channel organisation ,[object Object],[object Object],[object Object]
Figure 20.3  A conventional marketing channel versus a vertical marketing system
Vertical marketing systems ,[object Object],[object Object]
Figure 20.4  Main types of vertical marketing system
Corporate VMS ,[object Object],[object Object]
Contractual VMS ,[object Object],[object Object],[object Object],[object Object]
Franchise VMS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Administered VMS ,[object Object]
Other channel variations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Channel retailing trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Channel wholesaling trends ,[object Object],[object Object]

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Chapter 20