1. Presentation by; Jorge Powell, Jake Howard, Leslie
Latchman, Shaun Hackney, Hilary Kaphuka, Dan Smith.

2.  Each year during November, men from all around the world grow their moustaches to
raise funds and awareness for male health issues.
 It originated in Melbourne, Australia in 2003 with just 30 participants and has since
exploded into a global movement.
 Last year, a 1.1 million Mo community committed to and supported not shaving their
‘Mo’ for the whole month, raising over $141.5 million AUD (£92m) globally, £27m of
which was raised in the UK.

4.  10 Year Milestone.
 Expected to better 2012’s total revenue of $141.5 million AUD.
 Focuses to minimise costs to reduce retained revenue.
 Will not officially launch campaigns in any new countries, rather it is focusing on
cultivating existing campaigns in 21 countries.

7.  Awareness and Education of Men’s health issues.
 Living with and beyond male cancers.
 Staying mentally healthy, living with and beyond mental illness
 Men’s health research

8.  Word of mouth.
 The Mo.
 Business Affiliations. (Friends of Movember)
 Social Networking.

9.  Mo Bros individually act a ‘Walking, talking billboard’.
 Catalyst for conversation.
 Breaks down the stigma associated with men’s health.
 Creative campaigns.

12.  2013 saw the redesign and improvement of the Gen Mo app.
 Allows the Mo community to track their Movember journey and share via social media.
 Share men’s health tips with others.

13.  Schramm (1955)
 Shannon & Weaver (1962)

14.  Lazarsfeld (1944)

18.  One conversation in 2003 has expanded massively, with 2.72 billion conversations
online and face to face at the end of 2012.
 Does Movember actually work? Is all the talk actually making a difference?
 Mo Bros make the campaign their own and spread the core health messages of
Movember in a more meaningful and influential way.

19.  Key indicators impacting men with prostate cancer, their partner, carer and family
include:
1.
Movember invests in many programs in the countries it serves. ASAP and PCN.
2.
In Australia, Movember funded the placement of 13 Prostate Cancer Specialist
Nurses through funds raised.
3.
In the United Kingdom, Movember has invested in establishing a network of
organisations to develop better ways of supporting men with prostate cancer.

20.  Has been a Movember funded programme since 2006.
 Caring Campus, Kids Help Phone.
 2013 saw Movember expand it’s definition of mental illness.

21.  Will fund innovative research to build powerful collaborative teams.
 Leads to improved clinical tests and treatments for male cancers.
 Improved physical and mental health outcomes for men.

22.  Driven by the individuals of the Mo community through a purely word-of-mouth
campaign.
 Has sustained growth over the last decade, and is sure to continue this trend into the
foreseeable future.
 Is slowly but surely endeavouring to ‘Making an everlasting impact on men’s health’.