1. in Indio, California
APRIL 11-13, 2014

2. KARI FEINSTEIN’S
style lounge
THIS APRIL , THE NATION WILL
ONE OF
THE
MOST
TURN IT’S
ANTICIPATED
MUSIC
ATTENTION
FESTIVALS
TOWARDS
OF
THE
YEAR. THE INDUSTRY’S HOTTEST CELEBRITIES, TREND SETTERS
& MUSICIANS WILL PARADE THEIR WAY TO THE DESERT FOR
AARON PAUL
SOUTHERN CALIFORNIA’S LARGEST MUSIC FESTIVAL
KATY PERRY
KARI FEINSTEIN PR WOULD LIKE TO INVITE YOUR COMPANY TO PARTICIPATE
IN OUR 2014 STYLE LOUNGE POOL PARTY. THIS STYLE LOUNGE IS A DAY TIME
PRODUCT SHOWCASE AND ACTIVATION. THIS EVENT WILL NOT ONLY
YOUR COMPANY TO DIRECTLY GIFT CELEBRITIES, BUT
WILL
ALSO
THE OPPORTUNITY TO CAPTURE PHOTOS OF TALENT
WITH
YOUR
ALLOW
GIVE
YOU
PRODUCT
AND BRANDING. THE PHOTOS CAN BE USED FOR PROMOTIONAL & MARKETING
PURPOSES.
KARI FEINSTEIN PR PRODUCES SIX STYLE LOUNGES ANNUALLY IN ANTICIPATION
OF
MAJOR
AWARD
SHOWS,
MUSIC
AND
FILM
FESTIVALS.
THROUGH
OUR
EFFECTIVE AND EVENT DRIVEN PRODUCT PLACEMENT, THE STYLE LOUNGE HAS
SUCCESFULLY HELPED LAUNCH NEW LINES, REHABILITATE OLD PRODUCTS, AND
KEPT HEALTHY BRANDS AHEAD OF THE COMPETITION. THE STYLE LOUNGE IS
A UNIQUE OPPORTUNITY TO NETWORK AND FORGE PERSONAL
CONNECTIONS
WITH KEY TALENT AND MEDIA.
2

3. WHAT MAKES THE
style lounge
DIFFERENT
FROM A GIFT BAG?
YOUR COMPANY HAS THE OPPORTUNITY TO GIFT PRODUCT DIRECTLY TO THE
CELEBRITY GUESTS WHILE CAPTURING PHOTOGRAPHS AND DOCUMENTING
NOTEWORTHY QUOTES DURING THE STYLE LOUNGE. OUR EXTENSIVE CELEBRITY
TURNOUT GUARANTEES THAT YOUR COMPANY’S PRODUCT WILL SUCCESFULLY
END UP IN THE HANDS OF ACTORS, MUSICIANS, STYLISTS AND PRESS.
KATE BOSWORTH
WHAT PRESS IS EXPECTED TO COVER THE
style lounge?
THIS
EVENT
WILL
GENERATE
SYNDICATED
COVERAGE
THROUGHOUT
THE
TOP
ENTERTAINMENT PRINT AND ONLINE PUBLICATIONS SUCH AS US WEEKLY, LIFE &
STYLE, OK!, STAR, IN TOUCH, PEOPLE, DAILY VARIETY, ENTERTAINMENT WEEKLY,
ANGELENO, LA CONFIDENTIAL, HOLLYWOOD REPORTER, FWD, WWD & APPAREL
NEWS, E! ONLINE, DAILY CANDY, ROLLING STONES, LA TIMES, SPIN, BILLBOARD &
VIBE, NYLON, FLAUNT, GQ.
JARED LETO
3

4. WHAT ARE THE BENEFITS OF BEING
A SPONSOR IN THE
style lounge?
ONE OF THE STYLE
TO CAPTURE
USAGE
IN
GREATEST
PHOTOS OF CELEBRITIES
INUMERBABLE
GARNERING
LOUNGE’S
ADVANTAGES
EDITORIAL
TO
WITH
SECURING
COVERAGE,
NEWSLETTERS/SOCIAL
BENEFITS
THESE
PITCHING
MEDIA
YOUR
AND
IS
THE
OPPORTUNITY
PRODUCT.
IMAGES:
TARGETED
PHOTOS
THERE
RANGING
PRESS
ON
YOUR
ARE
FROM
OUTLETS,
WEBSITE.
MOST IMPORTANTLY, YOU WILL HAVE THE OPPORTUNITY TO OBTAIN MULTIPLE
CELEBRITY
ENDORSERS
OF
YOUR
PRODUCT-
A
CRUCIAL
PART
OF
ANY
COMPANY’S BRANDING STRATEGY. KFPR WILL HAVE A PROFESSIONAL IN HOUSE
PHOTOGRAPHER WHO WILL BE RESPONSIBLE FOR CAPTURING AND SECURING
IMAGES OF CELEBRITY GUESTS INTERACTING WITH YOUR PRODUCT.
ALESSANDRA AMBROSIO
STEVE AOKI
HOW DOES SOCIAL MEDIA
BENEFIT YOUR BRAND AT THE
style lounge?
SOCIAL MEDIA OUTLETS SUCH AS TWITTER, FACEBOOK & INSTAGRAM HAVE BECOME MAJOR CONTRIBUTORS
TO RAISING BRAND AWARENESS. CELEBRITIES OFTEN POST IMAGES TO THEIR SOCIAL MEDIA SITES FROM
THE EVENT, PROMOTING VARIOUS PRODUCTS AT THE LOUNGE. CELEBRITY ENDORSEMENT THROUGH SOCIAL
MEDIA IS INVALUABLE.
BRANDS CAN TAKE PHOTOS WITH THEIR PERONSAL IPHONES/SMARTPHONES AND UPLOAD THEM DIRECTLY
DURING THE STYLE LOUNGE FOR SOCIAL MEDIA PURPOSES.
4

5. WHO CAN I EXPECT TO ATTEND THE
VARIOUS
style lounge?
INDUSTRY
TASTEMAKERS,
MUSICIANS,
ACTORS,
STYLISTS, FASHION & LIFESTYLE EDITORS ARE FREQUENT
ATTENDEES AT THE STYLE LOUNGE
PAST CELEBRITIES ATTENDEES INCLUDE,
JESSICA ALBA, PARIS HILTON, SIENNA MILLER, ADRIAN GRENIER,
ELISHA CUTHBERT, WINONA RYDER, MARISA TOMEI, MICHELLE
RODRIGUEZ, AARON PAUL, RACHEL BILSON, NICOLE
EVA
LONGORIA,
ZACH
BRAFF,
STEVE
AOKI,
JESSE
RICHIE,
METCALF
JARED LETO, A- TRACK, RUSSEL BRAND, WILL I AM, MATTHEW
VANESSA HUDGENS
JESSE METCALF
MCCONAUGHEY, EMILLE HIRSCH,
MARIA MENOUNOS,
ADAM
BRODY, MATISYAHU, LIL JON, KATY PERRY, WHITNEY PORT,
AUDRINA PATRIDGE, MICHAEL C. HALL, JAMIE CHUNG, EMMA
WATSON,
EMMA
ROBERTS,
VANESSA
HUDGENS,
CISCO
JAMIE
ADLER,
PRESSLY,
JEREMY
CHRISTINA
PIVEN,
HENDRICKS,
WILLIAM H. MACY, JENNIFER LOVE HEWITT AND MANY MORE…..
P HARELL
ALEXANDRA CHUNG
5

6. WHAT ARE THE DIFFERENT
sponsorship
PACKAGES?
platinum sponsor $100,000: gold sponsor
•
1 DAY POOL PARTY WITH 50 GUESTS. IF THERE IS A PRESENTING
•
SPONSOR THE POOL PARTY WITH BE COHOSTED BY YOUR BRAND AND
THE PRESENTING SPONSOR
$20,000:
PRODUCT EXCLISIVITY IN YOUR BRAND CATEGORY AT THE STYLE
LOUNGE
•
PROMINENT PLACEMENT OF SPONSOR LOGO ON STYLE LOUNGE
•
COMPANY NAME ON ALL EVENT SIGNAGE, INVITATIONS, AND PRESS RELEASES
INVITATIONS
•
PRODUCT EXCLUSIVITY IN YOUR BRAND CATEGORY
•
COMPANY NAME ON STYLE LOUNGE PRESS RELEASE
•
PROMINENT POSITIONING OF SPONSOR LOGO ON STYLE LOUNGE
•
LOGO ON KARI FEINSTEIN STYLE LOUNGE STEP & REPEAT
INVITATIONS
•
DIRECT ACCESS TO PRESS COVERING THE THREE DAY EVENT
•
COMPANY NAME ON STYLE LOUNGE PRESS RELEASE
•
ACCESS TO WIREIMAGE PHOTOGRAPHS TAKEN DURING THE STYLE
•
LOGO ON KARI FEINSTEIN STYLE LOUNGE STEP & REPEAT
•
DIRECT ACCESS TO PRESS COVERING THE 3 DAY EVENT
•
DISK OF WIREIMAGE PHOTOGRAPHS TAKEN AT STYLE LOUNGE OF
•
8-FOOT PRODUCT DISPLAY AREA
CELEBRITIES AND YOUR PRODUCT (FEE WAIVED)
•
4 COMPANY REPS
•
12-FOOT PRODUCT DISPLAY AREA
•
8 INVITATIONS TO POOL PARTY
•
6 COMPANY REPS
•
A DEDICATED TEAM OF PUBLICISTS WORKING TO GURANTEE PLACEMENT
LOUNGE. THIS IS AN ADDITIONAL FEE TO BE PAID DIRECTLY TO
WIREIMAGE.
FOR YOUR BRAND IN WEEKLIES, ELECTRONIC PRESS, AND LONG LEAD
MAGAZINES
•
silver sponsor
$7,000:
bronze sponsor
$4,000:
•
SPONSOR LOGO ON STYLE LOUNGE INVITATIONS
•
SPONSOR LOGO ON STYLE LOUNGE INVITATIONS
•
COMPANY NAME ON STYLE LOUNGE PRESS RELEASE
•
COMPANY NAME ON STYLE LOUNGE PRESS RELEASE
•
DIRECT ACCESS TO PRESS COVERING THE THREE DAY EVENT
•
DIRECT ACCESS TO PRESS COVERING THE THREE DAY EVENT
•
ACCESS TO WIREIMAGE PHOTOGRAPHS TAKEN DURING THE STYLE
•
ACCESS TO WIREIMAGE PHOTOGRAPHS TAKEN DURING THE STYLE
LOUNGE. THIS IS AN ADDITIONAL FEE TO BE PAID DIRECTLY TO
LOUNGE. THIS IS AN ADDITIONAL FEE TO BE PAID DIRECTLY TO
WIREIMAGE
WIREIMAGE.
•
4-FOOT PRODUCT DISPLAY AREA
•
PRODUCT DISPLAY CREATED BY KFPR STAFF ONLY
•
2 COMPANY REPS
•
PRODUCT WILL BE DISTRIBUTED TO TALENT BY KFPR STAFF ONLY
•
4 INVITATIONS TO POOL PARTY
•
2 INVITATIONS TO POOL PARTY
6

7. presenting sponsor for
kari feinstein style lounge pool party
$150,000:
The PResenTIng sPonsoR wILL co-hosT The KARI FeInsTeIn sTyLe Lounge
And exTRAvAgAnT PooL-PARTy APRIL 11-13
•
PRESENTING SPONSOR FOR KARI FEINSTEIN STYLE LOUNGE POOL PARTY
EVENTS
•
3 DAY POOL PARTY WITH 100 GUESTS
•
COMPANY NAME AND LOGO WITH TOP POSITIONING ON ALL EVENT
SIGNAGE, INVITATIONS, AND PRESS RELEASES
•
PRODUCT EXCLUSIVITY IN YOUR BRAND CATEGORY
•
LOGO ON STEP & REPEAT WITH PROMINENT POSITIONING FOR THE STYLE
LOUNGE POOL PARTY
•
DIRECT ACCESS TO PRESS COVERING THE 3 DAY EVENT
•
DISK OF WIREIMAGE PHOTOGRAPHS TAKEN AT STYLE LOUNGE OF
CELEBRITIES AND YOUR PRODUCT (FEE WAIVED)
•
18-FOOT PRODUCT DISPLAY AREA
•
8 COMPANY REPS
•
A DEDICATED TEAM OF PUBLICISTS WORKING TO GURANTEE PLACEMENT
FOR YOUR BRAND IN WEEKLIES, ELECTRONIC PRESS, AND LONG LEAD
MAGAZINES
7

8. Lorena Bendinskas | Lorena@lpbgroup.com
C/O KARI FEINSTEIN PR