The document is a student's evaluation of their media production project. It contains the following key points: 1. The student believes they successfully used the codes and conventions of thrillers in their opening sequence to attract their target audience of 15-30 year olds. 2. Feedback from a questionnaire was positive, with comments praising the soundtrack, ending, and titles. However, one respondent found it confusing. 3. The student learned about camera and editing technologies through the process and how to plan for technical issues. 4. Looking back, the student feels they have gained skills in planning, production process, and using software like iMovie to construct a full product compared to their preliminary task.

1. Evaluation
By Jordan Howell

2. Preliminary

3. Here is my finished
opening sequence.
Main Task

4. It is recognizable as a thriller, because of
the things below.
I believe that I
stuck to/used the
codes and
conventions of
thrillers as I
showed in my
research, I felt that
I needed to as if it
was too unique it
wouldn’t attract my
target audience.
Codes And Conventions
In what ways does your media product use, develop or challenge
forms and conventions of real media products?

5. Codes and Conventions 2
In what ways does your media product use, develop or challenge
forms and conventions of real media products?

6. Codes and Conventions 3
In what ways does your media product use, develop or challenge
forms and conventions of real media products?

7. There is no
dialogue
This challenges the codes and
conventions as the films I
researched had dialogue in too add
a certain impact to the audience.
I felt I could create that effect
without the dialogue, in the way it is
shot and with non-diegetic sound I think that it went well,
and I am happy with not
putting dialogue in my
production.
Codes and Conventions 4
In what ways does your media product use, develop or challenge
forms and conventions of real media products?

8. Sold to institutions
High Budget Films
Available to a wide audience
Continually
Money made
generates
Television form ticket
money, even
sales
after the film is
popular
How similar films are Cinema
DVD More
distributed
Publicity
The film can be
watched over and Internet
over Distributed
differently
when the
Watch Online Downloads film has
been shown
for a long
Cheap and Easy to access period
Media Institution - Distributor
What kind of media institution might distribute your media product
and why?

9. I researched film distributors for
thriller films and from my research
I discovered
When a Stranger Silence Of The
Taken
Calls Lambs
Touchstone
20th Century Fox Orion Pictures
Pictures
Distributed on cinema
and DVD formats
Media Institution – Distributor 2
What kind of media institution might distribute your media product
and why?

10. I think my film would be
distributed by touchstone
pictures.
This is because they
distribute films in the
same genre (when a
stranger calls.)
It would be distributed
in cinemas and then
alter on to DVDs.
Media Institution – Distributor 3
What kind of media institution might distribute your media product
and why?

11. Silence of
the lambs
Merchandising is another way of
distributing/getting more people to
watch my film. It attracts people
and also makes money.
I could also use promotional items
that would generate more interest
in my product and the mass market
would walk pass them and then Legal downloads is
want to see the film. a quick and easy
way I could
distribute my film.
However, illegal
downloads would It could then become a
loose me money. viral which will generate
interest and its free.
Media Institution – Distributor 3
What kind of media institution might distribute your media product
and why?

12. Gender Age Personality
I am targeting an audience
aged between 15-30. This is Likes being scared but also
because young audiences taken on a journey through
would not understand my the film. If someone hates
plot, and would be disturbed being scared/thrilled they will
by the themes running not enjoy my film. Although
through out . This is also the most personality's will enjoy
case for elderly audiences, it. I think that people who like
they may be offended and being scared will enjoy it
Although males and females not interested in the film. more. My research helped me
will like my opening understand who to market at.
sequence, I think that males
will like the mature
themes/violence/action in The 15 certificate I
my film more than females, gave my film is for the
although looking at it, following reasons.
females might be more The film has
likely to sympathies with the
violence and is
character. The film contains
intended to
mature themes,
The plot may be frighten the
unsuitable for young
difficult for people audience.
audiences.
under the age of Children will not
enjoy my film.
Target Audience
15 to understand.
What would be the audience for your media product?

13. I realised that when the
audience feels the same
emotions as the character, they
then address the character on a
personal level. So there for
using point of view shots I can
attract my audience. I felt that
this worked well.
Audience Attraction
How did you attract/address your audience?

14. Audience Attraction 2
How did you attract/address your audience?

15. I used a Kodak Playsport (Zx3) to film my
production. This camera is very durable
(waterproof, can be dropped, very compact) and this
attracted me to using it as being on set (in the
woods) one slip and the camera could break ruining
my production.
There for teaching me not to rely
on technology solely, and to think
This produces 1080p quality video
before the production what could
(full HD) which delayed me when
go wrong and put procedures in
transferring video from camera to
place to stop it happening.
Mac as the files where bigger than
other peoples, this taught me to add
times like this in to my planned
editing time in my schedule.
Technologies
What have you learnt about technologies from the process of
constructing this product?

16. Technologies 2
What have you learnt about technologies from the process of
constructing this product?

17. Technologies 3
What have you learnt about technologies from the process of
constructing this product?

18. Technologies 4
What have you learnt about technologies from the process of
constructing this product?

19. This helps me for future
production’s where I can use
Technologies 5 this knowledge.
What have you learnt about technologies from the process of
constructing this product?

20. Social Groups
How does your media product represent particular social groups?

21. Social Groups
How does your media product represent particular social groups?

22. Preliminary
Looking back at your preliminary task, what do you feel you have
learnt in the progression from it to the full product?

23. Imovie
Camera
Imac
Preliminary 2
Looking back at your preliminary task, what do you feel you have
learnt in the progression from it to the full product?

24. Preliminary 3
Looking back at your preliminary task, what do you feel you have
learnt in the progression from it to the full product?

25. Preliminary 4
Looking back at your preliminary task, what do you feel you have
learnt in the progression from it to the full product?

26. Successful?
General Evaluation

27. What my questionnaire told me
The feedback I received was very positive
“The soundtrack created
suspense”
“The ending left me
wanting to see more”
“A bit confusing”
“The titles were very
effective”
“Thrilling Stuff”
Audience Focus
General Evaluation

28. My questionnaire also
showed me that I did attract the
audience to my
opening sequence
Due to comments like
“Made me feel
involved in the movie”
Giving me proof of
success in this section
of my production.
Questionnaire
General Evaluation

29. There is a footsteps audio effect that sounds
very amateur, I would take this out If I did it
again as I don’t feel it adds anything to my
production.
But still overall I think it went really well.
Can Work On

30. No Dialogue

31. Point Of View