Google Analytics: Case Study presented at Joomla Chicago User Group

1. On Line, On Message, On the Money with Google Analytics Presented by: Avery Cohen - Metrist Partners May 1, 2009

3. Is your website a slacker?

5. Setting Goals % from web New Email Registrations Goals Jan Feb Mar Revenue Profit Number ofTransactions Avg Transaction Value % Transactions over $100 New Customers Returning Customers Email List Size

8. Conversion Rates

9. Setting Goals in Google Analytics 1 2 3

10. Tracking Goals in Google Analytics

11. Conversion Rate

12. What do you want to be known for?

13. A Brand is NOT a Logo A Brand is an Experience

14. Experience = Strong Call to Action Copyright ©2009 Metrist Partners. Materials may not be duplicated without express written permission of Metrist Partners.

15. Experience = Content

16. What do your customers want?

17. How do people find you?

18. Content

19. Bounce Rate

20. Referral Sources

21. Example Site CMS Expo

22. CMS Expo Site Activity

23. CMS Expo Site Activity

24. CMS Expo Visitors

25. CMS Expo Visitors

26. Traffic Sources

27. Paid vs “Organic” Search

28. Paid vs “ Organic ” Search

29. Paid vs “ Organic ” Search

33. Google Analytics Funnel Report

35. Drupal Modules Google Analytics Module tracks offsite links and downloads of PDFs and other media files. Does not track button click events. http://drupal.org/project/path_redirect Path Redirect http://drupal.org/project/google_analytics Google Analytics http://drupal.org/project/xmlsitemap XML Sitemap http://drupal.org/project/nodewords Meta Tags http://drupal.org/project/pathauto Clear text URLs

36. Joomla Extensions JoomlaGAtor tracks offsite links and downloads of PDFs and other media files. Does not track button click events. http://extensions.joomla.org/extensions/site-management/site-analytics/3356/details JoomlaGAtor http://extensions.siliana.com/en/sh404SEF-and-url-rewriting/sh404SEF-Joomla-SEF-URL-without-URL-rewriting-or-.htaccess.html sh404SEF

37. Setting Goals % from web New Email Registrations Month Goals Plan Actual +/- Revenue Profit Number ofTransactions Avg Transaction Value % Transactions over $100 New Customers Returning Customers Email List Size

40. Thank You Metrist Partners 2525 N. Elston Ave. Suite D230 Chicago, Illinois 60647 847-926-8280 Avery Cohen [email_address] @averycohen http:// www.metristpartners.com