Using Twitter to gain a competitive advantage

1. Click to edit Master text styles Using Twitter to Second level gain a competitive advantage Third level Fourth level Wednesday 8th July 2009 Fifth level

2. Why Twitter? • Surely it’s a waste of time? • Isn’t social media just a young person’s fad? • How can I generate sales or leads? • How do I read and respond to everything? • How do I measure the results? Copyright 2009. This document is produced by Nett.

27. The business goal • Why would your target audience want your product? » What goal will they achieve with your product? » When are customers interested in your product or service? » What related topics are they interested in? Copyright 2009. This document is produced by Nett.

44. Twitter Dos and Don’ts • Don’t spam, preach or broadcast

45. Twitter Dos and Don’ts • Do be friendly and helpful

46. Twitter Dos and Don’ts • Don’t lurk, waiting for people to flock to you

47. Twitter Dos and Don’ts • Do actively follow people in your target group and engage with them.

48. Twitter Dos and Don’ts • Do share relevant content.

49. Measuring Twitter • Twitter is not about instant financial ROI!!!!! • It is not an advertising medium but an engagement one • It is a networking party where you can meet and befriend hundreds of potential customers Copyright 2009. This document is produced by Nett.

50. Measuring Twitter • Track positive versus negative mentions – are positive mentions increasing? • Track influence – how many people respond or retweet what you say? • Track clicks – are people clicking on the links you share? Copyright 2009. This document is produced by Nett.

Using Twitter to gain a competitive advantage

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Using Twitter to gain a competitive advantage