10 Tips to Build an Audience with Content Marketing — Lessons from the Nightclub Dancefloor

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A version of the presentation recently presented at Content Marketing World Sydney as well as in a webinar for the Content Marketing Institute in May 2013. By looking at how a nightclub builds and maintains an audience, it is possible to extract a number of lessons to help brands more effectively use social media and content marketing to get more customers from the 'dancefloor to the bar'.

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10 Tips to Build an Audience with Content Marketing — Lessons from the Nightclub Dancefloor

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