A business case for the AYWA outboard motor in Senegal.

1. The AYWA
Outboard

2. The world’s 25 longest rivers have a combined length
of 63,931 miles, about 60% are in developing regions.
The Aywa Outboard Engine is an ideal solution for
human and product transport and fishing in these
regions.

3. A cheap, fuel efficient, and easy to maintain outboard
that enables users to increase productivity and profits
by decreasing spoilage, operating area, and expanding
market reach.
Value Proposition

4. Outboard Engine
• $500 (vs $2,500 for Yamaha)
• 4.5, 6, 10 and 25 horsepower models
• Adjustable Shaft
• Custom mounting
• 2 ton towing capacity at 6-7 km/hr
• Diesel or biofuel like Jatropha
• World Bank Development Marketplace
Award 2008

5. Test Overview
• Two wooden Pirogues, (fishing
boat) each weighing ≈1 metric
ton.
• Compare 7 Paddlers vs. one 4.5
inboard motor and propeller
with 6 crew
• Measuring speed & fuel
efficiency over ½ mile
The Benefits of Mechanization
Manual Paddling vs. Outboard Motor

6. Paddle Power
½ mile time: 9 minutes 32 seconds
Max Speed: 5 km/hour
(Cannot be sustained for more than
15-20 minutes)
Outboard Power
½ mile time: 5 minutes
Max Speed 9.9 km/hour
(At Optimal Operating Level)
Fuel Efficiency: ≈5 km/liter

7. Benefits of Outboard Motors
- Cut travel time by 50%
- Expand coverage
- Fewer crew = more cargo

8. Aquaculture
Target
Segments
Human TransportAg Product Transport
Human
transport

9. Senegal
Area
70,000 sq. km
(≈Washington State)
Borders
Gambia, Guinea Bissau, Guinea,
Mali, and Mauritania
Population
13.7 million
Major Rivers
Sénégal, Gambia, Saloum,
Cassamance
Top Ag Products
Vegetables, wheat, peanuts, gum
Arabic, cotton
Top Aqua Products
Fresh fish, canned fish, other
seafood
Value of food exports
$680 million (2005)
Volume of food exports
191,985 tons (2005)

10. The Sine Saloum Region
Pop. – 684,000
UNESCO World Heritage Site
Sahelian subtropical
environment, with brackish
water that rich in shellfish
and fish and a long history
of human settlement.

11. # Fisherman – 7,588
Annual Volume – 15,730
Main Products – Shad,
mullet, mollusks, oysters,
cymbium

12. Use Case
Name: Goussou Bozoo
Occupation: Farmer/Rancher/Fisherman
Location: Across from the Cite du Niger in
Bamako, Mali
Farm Products: Bananas, Mangos, Papaya,
Dates, Citronella, Goussou Greens, duck,
chicken, goat

13. Goussou’s Farm

16. Goussou owns an engine that can be used as an
outboard motor or a pump…
His farm is productive and he can sell and deliver food
to customers throughout Bamako.