2. Public Relations
StudentSociety
ofAmerica
Vision
Bradley Group is an organization of innovative, forward-thinking
students pursuing careers in strategic communications striving
to bridge the gap between students and professionals through
creative application of educational principles and meaningful
networking opportunities.
3. Public Relations
StudentSociety
ofAmerica
Core Beliefs
1. We believe in building bridges between people and organizations.
2. We believe that when we do something, we do it exceptionally well.
3. We believe in bold colors, bold statements and bold ideas.
4. We believe the best leaders are those who inspire others to be better than themselves.
5. We believe in the proactive pursuit of solutions to problems.
6. We believe we can make the world a better place through strategic communication.
7. We believe in collaborative teamwork to achieve a higher goal.
8. We believe in being professional, but recognize the importance of getting our funk on.
9. We believe everyone has creative potential and we strive to help them harness it.
10. We believe and act in transparency to maintain honest and ethical standards.
4. Public Relations
StudentSociety
ofAmerica
Primary Color
Belize Hole Fire’s Glow Alizarin Clouds
Midnight Blue
Midnight Blue is a conservative hue that expresses
Bradley Group’s professional nature as well as poses
an eclectic and artistic mood.
Hex #2c3e50, RGB- 44, 62, 80
Secondary Colors
5. Public Relations
StudentSociety
ofAmerica
Secondary Colors
Eggplant
Hex- #6D0D5A
RGB- 109, 13, 90
KeylimeKeylime
Hex- #90C622
RGB- 144, 198, 34
Belize Hole
Belize Hole offers a cool, collected professional look
that reflects Bradley Group’s strategic approach to its
initiatives.
Hex- #2980b9, RGB- 41, 128, 185
Tertiary Colors
(Only when Secondary becomes Pimary Color)
6. Public Relations
StudentSociety
ofAmerica
Secondary Colors
Alizarin
Hex- #e74c3c
RGB- 231, 76, 60
BullfrogBullfrog
Hex- #19B320
RGB- 25, 179, 32
Fire’s Glow
Fire’s Glow is a bright, bold color that reflects the
innovative thinking of Bradley Group’s members and
its commitment to new ideas.
Hex- #ffbc3d, RGB- 255, 188, 61
Tertiary Colors
(Only when Secondary becomes Pimary Color)
7. Public Relations
StudentSociety
ofAmerica
Secondary Colors
Fire’s Glow
Hex- #ffbc3d
RGB- 255, 188, 61
IndigoIndigo
Hex- #55479B
RGB- 85, 71, 155
Alizarin
Alizarin’s fiery hue accentuates the boldness of the
Bradley Group, but also reflects determination to
succeed among the group’s members and leadership.
Hex- #e74c3c, RGB- 231, 76, 60
Tertiary Colors
(Only when Secondary becomes Pimary Color)
8. Public Relations
StudentSociety
ofAmerica
Secondary Colors
Hot Pink
Hex- #D75297
RGB- 215, 82, 151
ForgetmenotForgetmenot
Hex- #67C1D7
RGB- 103, 193, 215
Clouds
Clouds offers a beautiful off-white hue that is easy on
the eyes while retaining maximum readability.
Hex- #f1f1f1, RGB- 241, 241, 241
Tertiary Colors
(Only when Secondary becomes Pimary Color)
9. Public Relations
StudentSociety
ofAmerica
Typography
Heading Font
Sifonn Basic
Sifonn Basic is a geometric sans-serif that provides a sturdy,
professional, yet spunky typeface for headings. It also has an
outline weight that can be used judiciously. Use Sifonn typeface for
all headings and titles where possible on Bradley Group documents.
Aa
11. Public Relations
StudentSociety
ofAmerica
Exceptions
Typeface
On rare occaision, a different typeface may be used for heading
fonts. Typeface exceptions are limited to sans-serif and script fonts.
Extra care should be taken when choosing script fonts, as there are
many poor font choices within this category. All exceptions must
receive prior approval.
Color
No other colors may be used, except for those outlined in this style
guide. Secondary and tertiary colors may become primary colors (as
used in this style guide) but color schemes in these cases should be
limited to a monochromatic color scheme (multiple gradients of the
same color) or a secondary and matching tertiary color.
12. PRSSA Branding
Public Relations
StudentSociety
ofAmerica
The Bradley Group is officially registered as the Rulon L. Bradley Chapter of
Public Relations Student Society of America. Bradley Group must either
include its PRSSA chapter logo or include PRSSA afilliation text on all
official documents, advertisements and productions both digital and
traditional. PRSSA chapter logo usage must comply with PRSSA branding
standards, or have prior approval from a National Committee member
when changes are applied.