A presentation containing the slides for A video that talks about the use of several of the kinds of tools available for measuring the effectiveness of your marketing efforts. The video is at http://www.youtube.com/watch?v=JvbCsyX7zfs

1. Measuring Your Marketing
Measuring Your Marketing
Jon Turino
Marketing Strategy Consultant

2. Measuring Your Marketing
Why Measure Your Marketing?
“If you can’t measure it you can’t
improve it.”

3. Measuring Your Marketing
Some Measurement Tools
• Facebook Insights
• Linkedin Analytics
• Google Analytics
• CrazyEgg Website Analysis
• MailChimp Email Tools
• Simply Measured Reports

4. Measuring Your Marketing
Facebook Fan Page Insights

5. Measuring Your Marketing
Facebook Post Statistics

6. Measuring Your Marketing
Linkedin Update Statistics

7. Measuring Your Marketing
Linkedin Follower Demographics

8. Measuring Your Marketing
Google Website Analytics Overview

9. Measuring Your Marketing
Google Analytics Demographics

10. Measuring Your Marketing
Google Analytics Mobile Device Info

11. Measuring Your Marketing
Google Analytics Visitor Behavior

12. Measuring Your Marketing
Google Analytics Intelligence Details

13. Measuring Your Marketing
CrazyEgg HeatMap Tools

14. Measuring Your Marketing
CrazyEgg Statistical Details

15. Measuring Your Marketing
Email Newsletter Statistics Overview

16. Measuring Your Marketing
Email Newsletter Detailed Analysis

17. Measuring Your Marketing
Simply Measured Engagement Reports

18. Measuring Your Marketing
Simply Measured Detailed Information

19. Measuring Your Marketing
In Conclusion…
• If you can’t measure it you can’t
improve it
• There are many measurement tools
available, many of which are free
• You are wasting time, effort and money
if you are not using the available tools
• Help is available: http://jonturino.com
• Jon@jonturino.com 503-877-4609