The Glamping Show Presentation FINAL 12 Sep 16

People, Places, Planet
Jon Proctor, Chief Executive, Green Tourism
Green Glamping – A Green Tourism Guide
Positive choices for a sustainable future

Our Mission and Vision
“To encourage, influence, inspire and enable people to make
sustainable choices, take actions & reduce their impact on the planet”
“To be recognised globally as the most credible and respected “label”
and sustainability certification programme by 2021”

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5
10
15
20
25
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40
1750 1800 1850 1900 1950 2000
Carbondioxideemissionsperyear(GtCO2/yr)
Year
Global CO2 Emission Trends
Data: Global Carbon Project update, 2014, Boden, T. A., Marland, G., and Andres, R. J.: Global, Regional,
and National Fossil-Fuel CO2 Emissions, Carbon Dioxide Information Analysis Center, Oak Ridge

Green Tourism’s Carbon Performance
Green Tourism Data Results:
• Scotland - Overall compared to 2010 businesses
in Scotland are saving over 26,000 tonnes CO2 per
annum. This amounts to a practical saving of over
28% or around 7% per annum
• UK - Overall compared to 2010 businesses in the
UK are saving 180,000 tonnes CO2 per annum.
This amounts to a practical saving of 27% or
around 7% per annum

• Glamping is an average of 3.5kg CO2 per pitch
• Budget hotels average 15kg CO2 per overnight
• Resort hotels average 23kg CO2 per overnight
Glamping is 1/5 the carbon impact of a typical hotel
Comparing glamping and hotels, glamping tends to represent
an 80% saving of carbon – meeting the UK Government’s
target reduction of 80% by 2050
Better than Hotels?

Opportunity – Meeting Consumer ‘Green’ Demand
• The ‘green’ travel trend is gaining increased popularity
amongst TripAdvisor users with 79% of US travellers
placing importance on properties implementing eco-
friendly practices (TripAdvisor 2013)
• The World Tourist Organisation also forecasts the
ecotourism market segment to be the fastest growing
segment of the tourist industry up until the year 2020
(Inspired Camping)
“Green is no longer just a trend. It’s a way of life”
– Fran Brasseux, Executive Director,
Hotel Sales and Marketing Association Foundation

Glamping Industry Growth
“It’s getting back to nature without roughing it in the bush.”
– Mark Sissons 2014
• 5.4 million British families enjoyed camping holidays
in 2010 (increase of 29%)
• Internet data revealed searches for ‘glamping UK’
had increased by 84% in 2012 (Camper Connect)
• Caravan and camping industry contributes an
estimated £6 billion a year to the British economy
(PitchUp 2013)
• There are an estimated 150 glampsites in the UK
(CamperConnect)

Greening Glamping Case Studies
Be a Real Green Leader
Forest Holidays (5 Gold and 5 Silver)
• Have an excellent Green Team in place
• Each site has a green action plan with the
task to go green shared by all departments
• They monitor a wide range of elements
such as the fuel used in the vehicles
• They developed a nature list from the
monitoring of wildlife in their area which
helped create marketing stories and
nature activities for families
Forest Holidays
Forest Holidays
Forest Holidays

Be Water Wise
Embers Camping (Silver)
• Make excellent use of low flow taps,
showers, green friendly urinals and toilets
with an eco-flush fitting
• They avoid using bleaches and other
chlorine based chemicals
Cosy Under Canvas (Gold)
• Supplied water is all UV treated avoiding
chlorine in water supplies
Embers Camping
Cosy Under Canvas
Cosy Under Canvas

Be an Energy Saver
Forest Holidays (5 Gold and 5 Silver)
• Use LED lighting throughout
• Invested in the latest A rated appliances
from boilers to fridges to washing
machines
The Secret Yurts (Silver)
• An excellent off grid site
• Use LED lighting throughout
• Have the most efficient fridges which use
inert Ozone friendly gases
Forest Holidays
The Secret Yurts
The Secret Yurts

Use Renewable Energy Resources
Bloomfield Camping (Gold)
• Have an array of solar PV panels on site
• This minimises their carbon footprint and
makes a long term investment in
renewable energy and capital gain
• Have a 4.5kW PV array and use ground
source heat pumps
• Have highly efficient wood burning stoves
• Solar marker lights and LED lanterns
illuminate the way as lowest impact options
Bloomfield Camping
The Secret Yurts
Cosy Under Canvas

Be a Local Hero
Swallowtail Hill Ltd (Gold)
• Very strong local champions sourcing food,
drink, wood and craftsmen all from the local
area (within 50 miles)
• Provide each pitch with a box of naturally
grown herbs to use in cooking
Jollydays Camping (Gold)
• Has some excellent links for places to visit
and to eat and the best sites develop
reciprocal agreements to help promote their
business too
Swallowtail Hill Ltd
Bloomfield Camping
Jollydays Camping

Make a Home for Nature
• Planted 100 trees in the year they joined
Green Tourism as well as creating nesting
boxes for kestrels, owls and bats
• Planted over 100 fruit trees, lots of
hedgerows and 3 ponds
• Have just completed the planting of over
2500 native trees in their estate
Cosy Under Canvas
Bloomfield Camping
The Secret Yurts

Minimise your Waste
Close the recycling loop by supporting
recycled products as much as
recycling redundant materials.
Swallow Hill Ltd (Gold)
• Their Meadow and Woodcutters Cottage is
an example of reuse and recycling done
well
• The cottages have been made with local
wood using local craftsmen
Swallowtail Hill Ltd – Meadow Cottage
Swallowtail Hill Ltd – Woodcutter’s
Cottage
Swallow Hill Ltd

Green Indulgence
Jollydays Camping (Gold)
• Offer a range of activities from
Bush babies to Broomstick making
and bat walks
• Provide wood fired hot tubs
together with a star chart and
telescope so you can enjoy a night
with the stars or sundowners
Jollydays Glamping
Cosy Under Campus
Cosy Under Canvas

Living the Green Dream
Swallowtail Hill Ltd (Gold)
• Supporters of all things sustainable from
organic cotton sheets and furnishings to
local suppliers, farmers and home grown
produce
• Eco-friendly cleaning and toiletry products
are used on site and there are lots of farm
animals to meet
• It’s also about being creative and the
holiday ideas like bushcraft birthdays help
to make any stay a rewarding and
memorable adventure

Green Tourism in Zimbabwe
International
Wild Horizons The Elephant Camp (Silver)
• They have a kitchen garden for peppers,
herbs etc
• Run a school education programme on site
in partnership with Environmental Africa
Pioneers Camp (Silver)
• Excellent use of local crafts
• Use of LED and solar geysers for hot water
Vintage Camp (Silver)
• Support and promote walking safaris from
camp with horse riding options
Wild Horizons The Elephant Camp
Pioneers Camp
Vintage Camp

• Globally-recognised third party endorsed brand that visitors
trust
• Endorsed by all of the UK National Tourist Board – VE, VS, VW,
TNI
• Business Development & Grading Programme
• Operated by self-financing Not-For-Profit company with
committed team of 14 technical & membership support people
• Operating since 1997
• Graded over 5000 business, 10,000 assessments
• Current membership >2300 in UK, Ireland, Canada & Italy
The Green Tourism Certification Programme

Green Tourism International Network
• 2007 - 2010 New Zealand Tourism Authority
Green Tourism Mark
• 2011 - 15 Swedish Tourism Authority
Green Tourism & Quality Programme
• 2013 Green Tourism Canada 2012
License with local agency 45+ Members
• 2015 Green Tourism Italy 31 members + 2 assessors
• 2016 Zimbabwe, Zambia + other EU destinations

• Bespoke on site assessment and advice once every two
years - 20% cost savings in first year
• Monthly technical newsletter, ongoing advice / support
through Members Area on website
• Full listing on Green Tourism website & promotion on
Social Media
• Marketing and promotional through national and
regional agencies and online booking companies –
Travelocity, Expedia, BookDifferent
• Suppliers Discounts
Benefits

Proud of Our Members

Testimonials
“Being a member of green tourism and the detailed audit processes, have helped us
keep really conscious of sustainable issues, measurements, tracking and improvements
- which otherwise might be side-lined in the day to day world of sales and operations.”
– Jollydays Glamping
“We firmly believe that all businesses should be held to account on their
environmental credentials regardless of industry sector. It stands to reason therefore
that we should seek accreditation from GTBS as it is the only scheme that evaluates
businesses against such criteria. Sustainability isn’t an option, it should run through
the very fabric of a business. This should and ought to be the way forward for the
industry as a whole.” – Swallowtail Hill Ltd
“Green Tourism has provided Embers Camping with a much needed service to help us
organise and maintain a low carbon footprint operation with minimal wastage. This
has resulted in cost savings and running an ethical camping business that takes care of
the environment.“ - Embers Camping
Helpful – Informative - Positive

Glamping Meets Sustainability
What
We Do
Waste
Minimisation
Management
and
Communication
Sustainable
Procurement
Travel
Nature and
Culture

Top 5 Quick Wins
• Be a water saver – install aerators on taps
and showers
• Tell your story – already implementing
sustainable actions? Tell your customers
about it
• Be energy savvy – begin phasing your lighting
over to LED to see cost savings or try out
solar LEDs
• Make a home for wildlife – bug hotels and
beehives make for an interesting addition
with some sites producing their own honey
• Food waste to good use – We throw away 7
million tonnes of food and drink every year,
costing us £12.5bn a year. Compost food
waste from guests/encourage guests to do
this instead of putting it in the general waste

Good practice in all areas
Improved efficiency, review of all activities undertaken or influenced
by the business & full legal compliance
Outstanding & exemplary best practice in all areas
Thorough and focused approach to sustainability and providing a
quality and enhanced experience for all stakeholders
Excellent practice in all areas
Significant achievements to improve efficiency, purchase responsibly, involve
customers, contribute to local economy, culture and community
Three Levels

• Contact us for a free membership pack (no obligation or cost)
• Enquiries@green-tourism.com
• Complete and return application form
• Membership fee (£100 - £700 +VAT / year)
• Use discount code 2016-9-GLAMP to qualify for 20% off of
your joining fee and 20% off 1st year membership*
• Receive awaiting grading logo, get your listing on website, access to
members area & newsletters
• Appointments for grading visit offered 6-7 weeks in advance
• Grading visit - Report within 4 weeks / GOLD committee
• Receive Bronze / Silver / Gold plaque & certificate
• Media Pack with suggestions / templates to promote your
award
*Available until November 30th 2016
Thinking of joining or want to find out more?

Questions?

The Glamping Show Presentation FINAL 12 Sep 16

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The Glamping Show Presentation FINAL 12 Sep 16