This document summarizes a presentation on using social media effectively to grow a business. It discusses that Chi-chi Ekweozor will cover why social media marketing is important, trends in social media use, and seven things a business must do on social media. The presentation will explore building brand search equity through blogging, fostering customer relationships, and having a beginner's daily Twitter, weekly blog post, and monthly video strategy. It encourages businesses to avoid lying, stealing content, and hair pulling on social profiles, and to regularly monitor results using online tools.
5. • Engineering background, York
• Created Europe’s 1st live music
video podcast
• Short listed for Channel 4's
4Talent 2008 Awards
www.realfresh.tv
A Brief History
6. Real Fresh TV
www.realfresh.tv
• Social Media Consultancy
• Social Media Training
• Social Media Implementation:
Blogs, Video, Facebook Apps
7.
8. What We Do
www.realfresh.tv
We help organisations grow and
market themselves online using
social media: Twitter, Facebook,
LinkedIn, blogs etc.
14. “Social media are media designed to
be disseminated through social
interaction, created using highly
accessible and scalable publishing
techniques.”
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20. “Social media supports the human
need for social interaction, using
Internet- and web-based
technologies to transform broadcast
media monologues (one to many)
into social media dialogues (many to
many)”.
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27. “310% increase in Twitter traffic on
mobile broadband networks in the
first half of 2010 compared to the
second half of 2009.”
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Usage stats
28. “200% increase in Facebook traffic
on mobile broadband networks in
the first half of 2010 compared to the
second half of 2009.”
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Usage stats
29. “Video streaming applications like
YouTube constitute 35% of the
global mobile bandwidth usage.”
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Usage stats
40. People Like It!
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Britons spend nearly
‘one day a month online’
The lion's share of that time is
spent on social networks.
- BBC News 19 May 2010
42. Facebook Growth
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“UK user numbers rose 8.9%
in May alone. There are now
26m Facebook users in Britain,
a penetration rate of over 44%.”
- Telegraph, 27 June 2010
43. It Impacts On Purchases
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“For young car buyers under the
age of 35, nearly a quarter (24%)
used social networking to share
their decision.”
- Foresight Research, June 2010
44. It Impacts On Purchases
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“79% of Twitter users and 51% of
Facebook users are more likely
to buy brands they follow.”
- Chadwick Martin Bailey, Feb 2010
45. It Impacts On Purchases
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25% of consumers are friending
Brands for the possibility of
discounts. - eMarketer, August 2010
74. 3: 3 Things You
Must Avoid
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• Lying
Do your research
• Stealing
Give credit where credit is due
• Hair pulling
Your blog/Twitter profile is
a weapon
83. www.realfresh.tv
Credits and References
Social Media Landscape -
http://www.fredcavazza.net/files/Q2-08/SocialMediaLandscape.jpg
Social Media Connections -
http://conversationagent.typepad.com/.shared/image.html?/photos/uncategorized/2008/04/14/social_media_evangelists
Facebook
http://lifeinthenhs.files.wordpress.com/2009/02/facebook.jpg
Social Networking Logos -
http://www.dialaphone.co.uk/blog/wp-content/uploads/2007/08/social-networking-logos.jpg
Brand Search Equity
http://www.keral.com/Happenings/eye2.gif
Social Media -
http://www.flickr.com/photos/somethinnew/384489940/
Nike ITV
http://www.guardian.co.uk/media/2010/may/24/itv-nike-world-cup-ad
Comments
http://www.flickr.com/photos/26677283@N02/3814766905/#
84. Straw poll:
How many ‘sent from my
iPhone emails’ have you
received in the last week?
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107. Not just consumer, B2B too
“In an era exploding with user-generated content,
social media, and Web 2.0, it’s important for
those in business-to-business communications to
understand how journalists are using technology
when it comes to reporting news,” Mike Neumeier,
principal of Arketi Group.
111. Bloggers
“89% of journalists use blogs and 65% use
social networks to research stories”
Cision survey
Internet giant AOL announced on Tuesday
that it had purchased the influential
technology blog TechCrunch for an
undisclosed sum.
29 September 2010
112. How do we find them?
• In house influence analysis tool
• Alexa rankings
• Technorati
• Tracking conversations
Some examples from restaurant sector
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