Blow It Up

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Jon Ford

Nonprofit Communications Strategy and Approach

Economia e finanças Tecnologia

Blow It Up Communicating effectively in the face of changing rules, tools and noise Jon Ford, SLHI June 10, 2008

Take what you have… Take what you know… … and mercifully (but forcefully) get it out of your way.

I = P x A x T The formula for noise, competition

I = P x A S The formula for connection, engagement

What Goals? What Resources? What Sustainability?

Know what you want to say. Know what you NEED to say. Time to figure out what your constituents want to hear…

The rules are your rules. The measures are your measures. The right, best experiences are your highest goal. The ones that net you progress towards: ,[object Object],[object Object],[object Object],[object Object],Including the fool making this presentation! Steer by these and not by anything (or anyone) else .

Learn what you need to say – again and again Say it well (content, tools, presentation) Create feedback loops (actions, reactions, attractions, engagement)

The power of being heard is the power of feedback. Its power is human. Don’t outsource it.

Still a bedrock driver ,[object Object],[object Object],[object Object],[object Object],Email

Create the clearing, step into the middle. Invite others to join.

The Birth of a Scale-Free Network (Albert-Laszlo Barabasi) “ It’s a boy … and a girl … and a boy … and a boy … and a girl …”

[object Object],A narrow institution-driven definition is a drag on real social and community benefit.

[object Object],Link networks of community-based collaborations across the social “brands.”

Once we’re all there we can harness collaborative energy and…

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Blow It Up

1. Blow It Up Communicating effectively in the face of changing rules, tools and noise Jon Ford, SLHI June 10, 2008

2. Who Knew?

3. ^ c.1999

4. Technology Habits Expectations

10. Take what you have… Take what you know… … and mercifully (but forcefully) get it out of your way.

11.

12.

13. I = P x A x T The formula for noise, competition

14. I = P x A S The formula for connection, engagement

15. What Goals? What Resources? What Sustainability?

16.

17.

19. Know what you want to say. Know what you NEED to say. Time to figure out what your constituents want to hear…

20. Send a signal, Get the feedback

21.

22. Listen

23. Learn what you need to say – again and again Say it well (content, tools, presentation) Create feedback loops (actions, reactions, attractions, engagement)

24.

25.

26.

27. Tom Roach, 1968

28.

29.

30. The power of being heard is the power of feedback. Its power is human. Don’t outsource it.

31.

32. Create the clearing, step into the middle. Invite others to join.

33.

34. The Birth of a Scale-Free Network (Albert-Laszlo Barabasi) “ It’s a boy … and a girl … and a boy … and a boy … and a girl …”

35.

36. To Prosper --

37.

38.

39.

40.

41.

42.

43.

44.

45. Our Goal

46. Once we’re all there we can harness collaborative energy and…

47. Blow It Up

Blow It Up

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