Learn more here: http://unleashedgrowth.com/opportunity/southwestern-advantage/apply-work

1. Blog Update
Ethical Sales
Three
Principles

2. Sales
• Many salespeople come across as rude, pushy, or
manipulative.
• These are not good salespeople.

3. Sales
• When done effectively, sales is one of the most
rewarding professions.
• It is simply the ability to connect a frustrated
prospect with a solution to their problem.
• Effective sales is creating win win situations.

4. Principle One
• Sell Something you believe in.
I sell amazing educational kid’s books with an
awesome company.

5. Why Sell Something You
Believe In?
• Selling something you believe in is fun. It’s more like
telling a new friend about something that could
really help them out than just trying to make a sale.
• Take the time to learn enough about your product
that you’re really convicted on it.
• Find something to sell you’re passionate about.
• For me, it’s education.

6. Look How Happy My
Customers Are!

7. Principle Two: Be
Transparent
• Be Clear in your intent.
• Don’t beat around the bush on a sales call.
• Building rapport is simple, move past it quickly and
on to getting relevant information.
• If confidence is an issue, just focus on genuinely
wanting to help your customers.

8. Be Transparent
• Consider creating a Facebook Page for your
business.
• Make a Twitter Account.
• Make a blog.
• Just put yourself out there.

9. Principle Three: Learn To
Love
I will greet this day with love in my heart.
For this is the greatest secret of success in all ventures. Muscle can split a
shield and even destroy life but only the unseen power of love can open the
hearts of men and until I master this art I will remain no more than a
peddler in the market place. I will make love my greatest weapon and none
on whom I call can defend against its force.
My reasoning they may counter; my speech they may distrust; my apparel
they may disapprove; my face they may reject and even my bargains may
cause them suspicion; yet my love will melt all hearts liken to the sun
whose rays soften the coldest clay.
- Og Mandino – The Greates Salesman In The World

10. Love!
• Love your job.
• Love your product.
• Love your challenges.
• Love your customers.
• Love your prospects.
• Love conquers fear.

11. A Quick Story
Two summers ago, in Collingdale, Pennsylvania I knocked on a door in a
series of row-homes.
A large biker with a Sons of Anarchy vibe opened the door.
He had tattoos on his arms a long white beard and a cutoff jean jacket.
I could smell the stale air from inside and felt a fear in the pit of my stomach
as this intimidating man opened the door.
He asked me a question with a growl. “What do you want?”
God, I wanted to run. This guy looked like he wanted to clobber me with a
baseball bat then run me over with his Harley.

12. Story Continued
I took a risk though, put a smile on and started my approach.
I quickly determined he didn’t have kids, and wasn’t a prospect.
I asked him for some pre-approach on the neighbors, found out that there wasn’t a
single family in the rest of the row of homes.
I thanked him, and asked his name, he told me it was Steve and we shook hands.
I turned to walk away, and Steve stopped me.
He said “Hey, wait a minute.”
I turned around…
I wasn’t sure what to expect…
Was he going to kill me now?

13. Story Finale!
“I just wanted to thank you,” he said “a lot of people come and
knock on this door and you are by far the most polite young man I have ever
had knock. It’s nice to know there’s good people in this world.”
As he said that, his entire demeanor shifted, it looked like life was returning to
his face. He smiled at me. His walls came down and it was absolutely beautiful.
What would have happened if I had responded
from a place of fear?

14. Learn The Greatest Secret
• There’s one thing that underlies all these principles…
• Learn about it at my blog.
• http://unleashedgrowth.com/three-steps-ethical-
sales
• I hope you enjoy it!

15. Thanks!
• I’m grateful for you, my readers.
• To get more positive, grounded thoughts on all
aspects of life, business and networking visit:
UnleashedGrowth.com