UMG Online Radio . Final

1. Universal Music Group
John Winningham

3. Big Idea
 Design a new platform of internet radio.
 No charge and commercial free.
 Playing only up and coming artists under contract
with Universal Music Studios.

4. Target
 Electric Dance Music / Dup-Step / House / Rap /
Hip-hop
 Industry trends shifting toward a younger
demographic
 Geared toward younger men between ages 18-34
 Must be 18+ Explicit content

6. Mobile Strategy
 Pocket of every music listener
 Content driven for men
 Games
 Forms
 Articles

7. Promotions
 Facebook, Twitter, Instagram
 Blogging
 SEO
 Digital PR

8. Key Performance
Indicators
 Number of app downloads
 Increase in album sales, merchandise, concert tickets

9. Budget / Timeframe
 $70 Million annual advertising spending
 $250,000 - $500,000 Traditional application
development
 2 Years

10. Thank You!