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Green Button for America
What is Green Button?
•  Common-sense idea that
electricity customers should be
able to download and transmit
their own energy usage
information in a standard
consumer- and computerfriendly format
•  Today, 18M households and
businesses have access with
commitments from utilities to
deploy to an additional 20M
homes
•  Major Goal: Within one year,
double the number of customers
with access to Green Button
•  Green Button is also a data
standard that can be used to
represent and transmit energy
usage and cost information – in
any system (not just for data from
utilities or electric meters)
Green Button
Download My Data &
Connect My Data
Now Rolling Out
A	
  customer	
  visits	
  their	
  u.lity	
  web	
  
portal,	
  they	
  can	
  simply	
  login	
  and	
  
download	
  their	
  Green	
  Bu;on	
  Data	
  as	
  
an	
  XML-­‐forma;ed	
  file	
  

	
  

This	
  powerful	
  model	
  allows	
  a	
  consumer	
  to	
  
authorize	
  a	
  third-­‐party	
  service	
  provider	
  to	
  
receive	
  direct	
  access	
  to	
  their	
  Green	
  Bu;on	
  
Data	
  -­‐	
  no	
  need	
  to	
  repeatedly	
  login	
  to	
  their	
  
u.lity	
  and	
  download	
  files.	
  These	
  
authoriza.ons	
  are	
  valid	
  for	
  an	
  agreed	
  
upon	
  .me	
  and	
  can	
  be	
  revoked	
  at	
  any.me	
  
by	
  the	
  consumer	
  
What	
  Can	
  Green	
  Bu-on	
  Be	
  Used	
  For?	
  
Innovation: entrepreneur-created web portals and
apps analyze energy usage and savings
Heating and Cooling: customized heating and
cooling activities for savings and comfort;
Solar: Significantly better accuracy of quotes
Verification: Measurement of energy efficiency
investments
Real Estate: Provide cost info to tenants/buyers
Education: Community and student energy
efficiency competitions

Source:
What	
  People	
  Are	
  Saying	
  About	
  Green	
  Bu-on…	
  
“It may finally give consumers a reason to care about the smart grid.” –
SF Chronicle
“Solar companies are also eager for consumer data because understanding
a homeowner's electricity use is key to the sales process.” – San Jose
Mercury News
“I'm a big fan of simplicity and open standards to unleash a lot of
innovation.…I'm going to reach out to ConEd, the utility in NYC, and find
out when they are going to add Green Button support to their consumers
data. I hope it is soon.”
– Fred Wilson (Venture Capitalist)

Source:
Green	
  Bu-on	
  U>lity	
  Support	
  
Green Button 3rd Party Support
Commi;ed	
  

Implemented	
  

• Aclara
• Apogee Interactive, Inc.
• Belkin
• BuildingIQ
• Calico Energy Services
• C3
• Ecova
• Efergy USA, Inc.
• Efficiency 2.0
• eMeter - A Siemens Business
• EnergyDeck Ltd.
• EnergySavvy
• FirstFuel
• Honest Buildings
• iControl Networks
• Johnson Controls Panoptix
• LinkCycle
• Melon
• myBenchmarx
• Noesis Energy
• Oracle
• PlotWatt
• Power2Switch
• Schneider-Electric
• Silver Spring Networks
• Simple Energy
• Smart Utility Systems
• SunRun

• Alarm.com Incorporated
• Autodesk, Inc.
• Building Energy Inc.
• BuiltSpace Technologies Corp.
• EchoDog
• EnergyAi
• EnerNOC
• EnerNex
• Gas and Power Technologies
• Genability
• Green Suite LLC
• High Energy Audits
• HyperTek
• Itron
• Lucid
• Melon Power
• OPower
• PEV4me.com
• Planet Ecosystems
• People Power
• Performance Systems Development
• Retroficiency
• Smart Grid Labs
• Snugg Home
• Tendril
• Wattvision
• Watts At Work
Climate Action Plan Commitment
“The Administration will leverage the ‘Green
Button’ standard – which aggregates energy
data in a secure, easy to use format – within
federal facilities to increase their ability to
manage energy consumption, reduce
greenhouse gas emissions, and meet
sustainability goals.”
The President’s Climate Action Plan,
June 25, 2013	
  
Green Button and Federal Facilities
•  GSA to serve as a test bed or pilot of Green Button Connect
My Data
•  Details:
–  Green Button Data streams provided from both submeter
and utility (whole facility) meter sources.
–  Work with vendors to support Green Button Connect My
Data when providing energy-related services to GSA
•  Desired Outcome:
–  Show the value of Green Button data streams to the
operational efficiency of GSA Energy Managers
Engage Utilities
Ask utilities to provide GSA electricity data in Green Button
format
•  Details:
–  GSA will request usage and cost data from selected utilities
that provide electricity for its buildings
–  GSA will request utilities to use Green Button Connect My Data
standard to link data directly to energy management/
efficiency systems and vendors

•  Desired Outcome:
–  Show the value of using whole facility data in the energy
management of buildings without significant sub-metering
–  Show integrated Green Button data streams in facilities
currently operating with GSA Energy Managers
Engage the Vendor Ecosystem
Ask vendors to support Green Button standard when
providing energy-related services to GSA
•  Details:
–  Energy equipment and service vendors will use Green
Button format for transmitting GSA’s energy usage and cost
data

•  Desired Outcome:
–  Increase energy vendor ecosystem adoption of the Green
Button Connect My Data (vs. vendor-proprietary systems)
–  Increase ability of businesses and other agencies to
participate in energy efficiency programs using Green
Button
Publish GSA’s Utility Data
Publish datasets of GSA facilities energy usage in Green
Button format
•  Details:
–  Green Button data will be used for reporting to OMB and be
used in DOE / EPA tools (SEED, E* Portfolio Manager)
–  DOE’s Building Performance Database is seeking data
–  GSA facility & utility data would significantly increase the
volume and quality of publicly-available building energy data

•  Desired Outcome:
–  Significantly increase the volume of energy data available to
researchers, developers and the public
–  Increase effectiveness of energy benchmarking tools
–  Encourage other institutions and companies to submit data
Energy Data For a Challenge
Support a challenge or prize using Building Link data,
using the Green Button standard
•  Details:
–  Challenge entrepreneurial community and existing energy
system vendors to create solutions in an area such as fault
detection, predictive maintenance, and behavior framing
–  Provide a large, standardized GSA facility consumption
dataset as an input to the challenge

•  Desired Outcome:
–  Encourage development of applications and services that
can use energy data to improve building efficiency
–  Gather specific ideas for savings/efficiency in GSA facilities
Department	
  of	
  Energy	
  
American	
  Energy	
  Data	
  Challenge	
  	
  
Challenge	
  One	
  
Energy	
  Ideas	
  Contest	
  
Nov	
  6	
  -­‐	
  Dec	
  13	
  ‘13

Challenge	
  Two	
  
Apps	
  for	
  Energy	
  II	
  
Jan	
  –	
  Mar	
  ’14

	
  

	
  

• 
• 
• 
• 
• 

Focus:	
  	
  
High	
  value	
  
data	
  sets	
  
Killer	
  ideas	
  

Focus:	
  	
  
Best	
  use	
  of	
  specific	
  
DOE	
  APIs,	
  best	
  use	
  
of	
  customer	
  Green	
  
Bu-on	
  data,	
  and	
  
best	
  app	
  that	
  uses	
  
one	
  of	
  the	
  “killer	
  
ideas”	
  iden>fied	
  in	
  
Challenge	
  One	
  

Challenge	
  Three	
  
Energy	
  Data	
  by	
  Design	
  Apr	
  –	
  
Jun’14

	
  

• 
• 

Focus:	
  	
  
Improving	
  the	
  
clarity	
  and	
  
discoverability	
  
of	
  energy	
  
informa>on	
  

Challenge	
  Four	
  
American	
  Energy	
  Challenge	
  
Jul	
  –	
  Oct	
  ‘14	
  

• 
• 

	
  

h;p://energychallenge.energy.gov

Focus:	
  	
  
Building	
  bold	
  
ideas	
  for	
  
reimagining	
  
America’s	
  
energy	
  
infrastructure	
  
Ontario, Canada - Adopts Green Button!
Ontario Hackathon and Apps Contest

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Green Button for America Initiative Overview

  • 2. What is Green Button? •  Common-sense idea that electricity customers should be able to download and transmit their own energy usage information in a standard consumer- and computerfriendly format •  Today, 18M households and businesses have access with commitments from utilities to deploy to an additional 20M homes •  Major Goal: Within one year, double the number of customers with access to Green Button •  Green Button is also a data standard that can be used to represent and transmit energy usage and cost information – in any system (not just for data from utilities or electric meters)
  • 3. Green Button Download My Data & Connect My Data Now Rolling Out A  customer  visits  their  u.lity  web   portal,  they  can  simply  login  and   download  their  Green  Bu;on  Data  as   an  XML-­‐forma;ed  file     This  powerful  model  allows  a  consumer  to   authorize  a  third-­‐party  service  provider  to   receive  direct  access  to  their  Green  Bu;on   Data  -­‐  no  need  to  repeatedly  login  to  their   u.lity  and  download  files.  These   authoriza.ons  are  valid  for  an  agreed   upon  .me  and  can  be  revoked  at  any.me   by  the  consumer  
  • 4. What  Can  Green  Bu-on  Be  Used  For?   Innovation: entrepreneur-created web portals and apps analyze energy usage and savings Heating and Cooling: customized heating and cooling activities for savings and comfort; Solar: Significantly better accuracy of quotes Verification: Measurement of energy efficiency investments Real Estate: Provide cost info to tenants/buyers Education: Community and student energy efficiency competitions Source:
  • 5. What  People  Are  Saying  About  Green  Bu-on…   “It may finally give consumers a reason to care about the smart grid.” – SF Chronicle “Solar companies are also eager for consumer data because understanding a homeowner's electricity use is key to the sales process.” – San Jose Mercury News “I'm a big fan of simplicity and open standards to unleash a lot of innovation.…I'm going to reach out to ConEd, the utility in NYC, and find out when they are going to add Green Button support to their consumers data. I hope it is soon.” – Fred Wilson (Venture Capitalist) Source:
  • 6. Green  Bu-on  U>lity  Support  
  • 7. Green Button 3rd Party Support Commi;ed   Implemented   • Aclara • Apogee Interactive, Inc. • Belkin • BuildingIQ • Calico Energy Services • C3 • Ecova • Efergy USA, Inc. • Efficiency 2.0 • eMeter - A Siemens Business • EnergyDeck Ltd. • EnergySavvy • FirstFuel • Honest Buildings • iControl Networks • Johnson Controls Panoptix • LinkCycle • Melon • myBenchmarx • Noesis Energy • Oracle • PlotWatt • Power2Switch • Schneider-Electric • Silver Spring Networks • Simple Energy • Smart Utility Systems • SunRun • Alarm.com Incorporated • Autodesk, Inc. • Building Energy Inc. • BuiltSpace Technologies Corp. • EchoDog • EnergyAi • EnerNOC • EnerNex • Gas and Power Technologies • Genability • Green Suite LLC • High Energy Audits • HyperTek • Itron • Lucid • Melon Power • OPower • PEV4me.com • Planet Ecosystems • People Power • Performance Systems Development • Retroficiency • Smart Grid Labs • Snugg Home • Tendril • Wattvision • Watts At Work
  • 8. Climate Action Plan Commitment “The Administration will leverage the ‘Green Button’ standard – which aggregates energy data in a secure, easy to use format – within federal facilities to increase their ability to manage energy consumption, reduce greenhouse gas emissions, and meet sustainability goals.” The President’s Climate Action Plan, June 25, 2013  
  • 9. Green Button and Federal Facilities •  GSA to serve as a test bed or pilot of Green Button Connect My Data •  Details: –  Green Button Data streams provided from both submeter and utility (whole facility) meter sources. –  Work with vendors to support Green Button Connect My Data when providing energy-related services to GSA •  Desired Outcome: –  Show the value of Green Button data streams to the operational efficiency of GSA Energy Managers
  • 10. Engage Utilities Ask utilities to provide GSA electricity data in Green Button format •  Details: –  GSA will request usage and cost data from selected utilities that provide electricity for its buildings –  GSA will request utilities to use Green Button Connect My Data standard to link data directly to energy management/ efficiency systems and vendors •  Desired Outcome: –  Show the value of using whole facility data in the energy management of buildings without significant sub-metering –  Show integrated Green Button data streams in facilities currently operating with GSA Energy Managers
  • 11. Engage the Vendor Ecosystem Ask vendors to support Green Button standard when providing energy-related services to GSA •  Details: –  Energy equipment and service vendors will use Green Button format for transmitting GSA’s energy usage and cost data •  Desired Outcome: –  Increase energy vendor ecosystem adoption of the Green Button Connect My Data (vs. vendor-proprietary systems) –  Increase ability of businesses and other agencies to participate in energy efficiency programs using Green Button
  • 12. Publish GSA’s Utility Data Publish datasets of GSA facilities energy usage in Green Button format •  Details: –  Green Button data will be used for reporting to OMB and be used in DOE / EPA tools (SEED, E* Portfolio Manager) –  DOE’s Building Performance Database is seeking data –  GSA facility & utility data would significantly increase the volume and quality of publicly-available building energy data •  Desired Outcome: –  Significantly increase the volume of energy data available to researchers, developers and the public –  Increase effectiveness of energy benchmarking tools –  Encourage other institutions and companies to submit data
  • 13. Energy Data For a Challenge Support a challenge or prize using Building Link data, using the Green Button standard •  Details: –  Challenge entrepreneurial community and existing energy system vendors to create solutions in an area such as fault detection, predictive maintenance, and behavior framing –  Provide a large, standardized GSA facility consumption dataset as an input to the challenge •  Desired Outcome: –  Encourage development of applications and services that can use energy data to improve building efficiency –  Gather specific ideas for savings/efficiency in GSA facilities
  • 14. Department  of  Energy   American  Energy  Data  Challenge     Challenge  One   Energy  Ideas  Contest   Nov  6  -­‐  Dec  13  ‘13 Challenge  Two   Apps  for  Energy  II   Jan  –  Mar  ’14     •  •  •  •  •  Focus:     High  value   data  sets   Killer  ideas   Focus:     Best  use  of  specific   DOE  APIs,  best  use   of  customer  Green   Bu-on  data,  and   best  app  that  uses   one  of  the  “killer   ideas”  iden>fied  in   Challenge  One   Challenge  Three   Energy  Data  by  Design  Apr  –   Jun’14   •  •  Focus:     Improving  the   clarity  and   discoverability   of  energy   informa>on   Challenge  Four   American  Energy  Challenge   Jul  –  Oct  ‘14   •  •    h;p://energychallenge.energy.gov Focus:     Building  bold   ideas  for   reimagining   America’s   energy   infrastructure  
  • 15. Ontario, Canada - Adopts Green Button!
  • 16. Ontario Hackathon and Apps Contest