Using Interactive Media to Enhance Patient Experience and Create Brand Preference
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The widespread adoption of interactive communication technologies has created consumer expectations for information that is personally relevant to them, available on-demand 24/7 via the Internet and increasingly via mobile web. This presentation gives case histories of healthcare organizations that have created interactive tools to meet these expectations, enhance patient experience and promote healing. Additionally, the presentation discusses how interactive media programs can be used to differentiate a provider organization and create competitive advantage.
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Using Interactive Media to Enhance Patient Experience and Create Brand Preference
- 1. Using Interactive Media to Enhance the Patient’s Experience and Create Brand Preference Terry Kasdan John Olson
- 3. Consumer Expectations The Case for Interactive Technology in Healthcare Marketing
- 4. Interactive Tech and Consumer Expectations
- 6. How are hospitals responding?
- 9. Mobile Users >Desktop Internet Users Within 5 Years Source: Morgan Stanley Research
- 10. Case Histories Examples of Interactive Technology in Healthcare Marketing
- 12. Log, track, and chart: • Nutrition • Exercise • Weight • Blood pressure • Medications
- 13. Mobile Apps Inexpensively: • Purchase and brand off-the-shelf packages • Subscribe to services • Leverage tools such as Google Maps
- 33. Interactive Programs in Branding and Communications How to Use Them to Support Your Brand
- 40. Imagine health care that partners with you…putting you at the heart of a health care network.
- 41. At NorthShore University Health System, you’re empowered with the nation’s most advanced medical records system…
- 42. So wherever you are, you can go online to
- 43. view your records, book appointments…
- 44. and stay in touch with your doctors.
- 45. Connecting you to the safest,
- 46. most accurate health care possible.
- 47. At NorthShore University Health System, excellence is all around you.
- 48. How interactive media might support a brand Advanced Medicine Security Accessibility, Convenience Vast Network Trust Staff gets me the info I need Caring Trust Faster, more accurate communication Advanced patient care Emotional Benefit Rational Benefit Brand Position