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The Future of Social Data
    and Social Media



John Milinovich   Andreas Weigend
 @jmilinovich       @aweigend
SOCIAL MEDIA v SOCIAL DATA




                   SHARING v COLLECTING
SOCIAL DATA:
  Sharing v Connection
  Reputation
  Graph ‘Nodes’

                         MINDSET:
    Company  Customer Centric
        New Business Equations
             Traditional BI  CI
IDENTITY:
       Attributes to Relationships
          Enables Self-Expression
         Enables Better Decisions

CONNECTION
Conscious to Constant Sharing
Everything On
Contextual Awareness
{A conversation on Social Data}
MARKETING:
  Conversations as Markets
  Segmentation  Individuals

          NEW FRAMEWORKS:
                The New ABC
        2+2 C’s of Social Data
           Commerce/Content 
             Context/Connection
INSIGHTS, INSULTS, OR QUESTIONS?



youtube/socialdatarevolution
facebook/socialdatarevolution



                        @aweigend
                       @jmilinovich

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The Future of Social Data and Social Media

  • 1. The Future of Social Data and Social Media John Milinovich Andreas Weigend @jmilinovich @aweigend
  • 2. SOCIAL MEDIA v SOCIAL DATA SHARING v COLLECTING
  • 3. SOCIAL DATA: Sharing v Connection Reputation Graph ‘Nodes’ MINDSET: Company  Customer Centric New Business Equations Traditional BI  CI
  • 4. IDENTITY: Attributes to Relationships Enables Self-Expression Enables Better Decisions CONNECTION Conscious to Constant Sharing Everything On Contextual Awareness
  • 5. {A conversation on Social Data}
  • 6. MARKETING: Conversations as Markets Segmentation  Individuals NEW FRAMEWORKS: The New ABC 2+2 C’s of Social Data Commerce/Content  Context/Connection
  • 7. INSIGHTS, INSULTS, OR QUESTIONS? youtube/socialdatarevolution facebook/socialdatarevolution @aweigend @jmilinovich