1. John D. Luetzow
9475 Tara Car Drive
Seminole, Florida 33776
(727) 580-7570
jdluetzow@msn.com
SENIOR MANAGEMENT
Resourceful, innovative professional with over 25 years General, Operations and Sales
Management experience in a broad range of companies and products. Held P&L
responsibilities. Expertise in initiating projects and programs that boost efficiency and
productivity while identifying new avenues of business for the company. A Turnaround
Champion with proven skills in analysis, management, organization, motivation, development,
training/mentoring, presentation and improvement of operations through policies that promote
a team-based work atmosphere, superior client services, creative thinking and a positive result
for the corporate bottom line.
SELECTED RESPONSIBILITIES AND ACCOMPLISHMENTS
• Managed all aspects of a company region including development of marketing plans,
recruitment, hiring and training of staff, budgeting, P&L, scheduling work and activities,
establishing policies and procedures, procurement of equipment and supplies, client
services, performance evaluations and motivation of employees.
• Turned around an underperforming division of the Ford Motor Company. Reviewed
daily workflow and partnered with departmental managers to identify areas in need of
improvement in productivity, distribution and loss prevention. Established new policies
and incentives while rolling out a new logistics program that reduced fuel costs and
delivery times. Increased profitability in excess of $400K.
• Increased sales revenue for a company branch $1.8M by restructuring the sales
function. Identified end users, and hired sales personnel with synergies in these
markets. Renegotiated with vendors to ascertain who had the capability of fulfilling
large orders in a timely, cost efficient manner. The branch became a viable profit
center with growth.
• Enhanced morale through promotion of a team-based work atmosphere. Provided
assignments of increased responsibility along with opportunities for additional training
and performance incentives that encouraged a sense of ownership in the overall
operation.
• Increased inventory accuracy through research into best practices and restructure of
the Mobile Storage yard into a Pod system. Containers were now identified by marker
and location with the inactive fleet not requiring recount. Count accuracy and count
time improved significantly.
• Reduced operating costs by partnering with the insurance company and IT to develop a
“self billing” insurance program that only insured vehicles while in rent status.
Succeeded in reducing insurance costs thousands per year.
• Merged a recently acquired company into the product mix and operations. Analyzed
utilization by product line, condition of inventory, yard layout and delivery fleet. Sold off
older delivery equipment and successfully converted the acquired company’s fleet to
meet the needs of a highly utilized product line.
John D. Luetzow… Page 2

2. • Improved managerial strategies through creation of a formalized succession planning
program. Identified employees who wanted to advance and provided a road map for
the individual to achieve full potential through ongoing coaching.
• Improved morale through the development and orchestration of numerous company
picnics, holiday parties and employee recognition events that solidified a team
atmosphere, got the family involved, and made the employee want to come to work in
the morning.
• Managed all aspects of the company’s trade show presence. Negotiated with the
facility for booth location, partnered in booth design, identified marketing brochures and
giveaways, and managed event staffing. Succeeded in increasing product exposure,
business expansion and new customers.
• Took over the Treasurer position of a non-profit institution. Reviewed all finances, put
in place new standard operating procedures along with a strategic plan to successfully
reduce the organization’s debt by $1.7M.
• Researched best practices and developed informative presentations for senior
management on a variety of topics. Collected needed information and designed
PowerPoint visuals to bring needed business strategies to top management on a
monthly and quarterly basis.
EXPERIENCE
Masco Contractor Service 2014 -
Present
Division Manager
MOBILE MINI INC. 2008 - 2014
Operations & Branch Manager
THE MOBILE STORAGE GROUP INC. 2004 - 2008
Branch Manager
JDL INC. 2003 - 2004
Independent Consultant
GREENLEAF AUTO RECYCLERS 2001 - 2003
General Manager
EXCHANGE /BUDGET RENT-A-CAR 1990 - 2000
Regional Manager, Florida West Coast Truck
General Manager
Corporate Fleet Manager
ROBIN TRANSPORT 1988 - 1990
National Dispatcher
EDUCATION/PROFESSIONAL TRAINING
Business Management Coursework, Capital University
Additional coursework in Time Management, Conflict Resolution, Safety, Hazmat, Sexual
Harassment, Diversity, Budgeting, P&L, Motivation, Team Building, and Process Improvement.
ABLE TO TRAVEL