1. FMP Audience Research
John Longworth

2. Popular Active Sports Blogs
ESPN’S NBA Blog NBA.com’s ‘Hang Time Blog’
This is ESPN’s, NBA only, blog. It is one of the most popular
blogs that follows the NBA as it contains the more
entertaining side of the NBA. But never misses the chance
to report on the big news stories in depth. It also has links
with the official NBA.com blog ‘Hang Time’. This shows fans
and readers that everything they read on this site will be
legitimate and a source they can trust.

3. Email from Professional, Full Time blogger.
I sent several emails
to bloggers from
different websites
asking them about
their target audience
and also anything
that could help a
blog become more
successful or popular
with an audience.
Luckily one person
responded and the
email he sent was
definitely invaluable
and, in my opinion,
some of the best
audience research I
could get.

4. Sport on TV
2,105,441: streaming video viewers.
The first time the Super Bowl was offered live
via streaming video.
2013 Super Bowl failed to beat 2012 game in total
viewers. ‘’CBS Corp’’
An average of 108.41 million TV viewers tuned in,
compared with 111.3 million a year ago.
talkSPORT is the leading male broadcast media brand
in the UK. With a huge audience of 2.5 million men,
and with an overall audience of 3 million listeners
every week, there really has never been a better
time to advertise with talkSPORT. talkSPORT's 81%
male audience profile makes it the most effective
place to reach men in the whole of UK broadcast
media
They key audiences that
talkSPORT reach best
are below:
2.5 MILLION MEN
listening every week
2.1 MILLION MAIN
LISTENERS listen every
week
1.7 MILLION ABC1s
listening every week
1.2 MILLION 25-44s
listening every week
Sport on Radio
talkSPORT.co.uk: 2.9 million unique users & 17.9
million page impressions in January
• 12% increase on UEFA.com compared to the same period
last year
• More than 300,000 viewers of the Ultimate Champions
match, streamed live for the first time on UEFA.com,
YouTube and Google+, raising the UEFA.com newly launched
channel views to 400,000
• 4.8 million tweets with reference to the final, the teams
and the players
• 52,000 new Facebook likes, bringing the total of fans on
the dedicated UEFA Champions League Facebook page to
2.5 million

6. COLLATED ANSWERS FROM QUESTIONNAIRE
QUESTION 1:
Gender
Male
Female

7. COLLATED ANSWERS FROM QUESTIONNAIRE
QUESTION 2:
Age
14 to 18
18 to 24
25 to 34
35 to 44
45 to 54
55 to 64
65 to 74
75 or older

8. COLLATED ANSWERS FROM QUESTIONNAIRE
QUESTION 3:
0
5
10
15
20
25
30
35
Which sport do you to watch or play?
Which sport do you to watch or
play?

9. COLLATED ANSWERS FROM QUESTIONNAIRE
QUESTION 4:
Have you ever visited a Sports Blog?
Yes
No

10. COLLATED ANSWERS FROM QUESTIONNAIRE
QUESTION 5:
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
I watch Hockey and like to keep up to date with the
current goings on.
Interest in the particular writer or sports.
OPINION! i can get news anywhere but the
opinion or writers personality that brings
me back
I like sports
Interest for the sport
It provides info on the team
Don't know
The usual websites i suppose.
To keep up to date with what’s going on
If yes, what made you visit the site?
To keep up to date with sports news
Involvement in Junior Football Club
Interest in Sports
Like sports
It was well constructed
Well known

11. COLLATED ANSWERS FROM QUESTIONNAIRE
QUESTION 6:
How often do you visit sports websites?
Everyday
Once a week
Rarely
Never

12. COLLATED ANSWERS FROM QUESTIONNAIRE
QUESTION 7:
Mainly BBC Sports and Sky Sports to catch up with
scores and big stories.
Espn, thescore
SSN
BBC Football, Sky Sports
News, WWE.com, Wrestlezone.com
(Some are Dutch though) - NUsport (=Dutch sports
news for every single sport you can think of.) -
BBCsport Sometimes I also read some articles at
English, Dutch, even German newspapers but I do
that less frequently.
Real Madrid official site
/r/soccer bbcsport
UFC.com MMAJunkie
SKY/MUFC
newsnow.co.uk
nba.com leedsunited.com bbc.co.uk/sport
News now
Fox Sports
SSN
www.kooora.com
Sky Sports, BBC Sport
bbc sport
sky sports
www.vi.nl (dutch site)
caught offside (iphone) yahoo sky sports news
(iphone)
BBC
BBC Sport
Sky Sports News App
BBC, Sky Sports
Twitter, Sky sports news, STFC
MCFC.com , Parkwydon JFC
NBA.com, mufc.com
Espn.com, skysportsnews.com
Sky sports
SSN, SB Nation

13. COLLATED ANSWERS FROM QUESTIONNAIRE
QUESTION 8:
Two of the biggest names around when it
comes to sporting coverage. Not too familiar
with any other sport sites.
All info is there
Reliable and gives the latest information
News, opinion, video and user comments
There’s good, clear, non-biased
reviews, previews and information
I support them
Good links and nice comment community
I love MMA
Best quality of information of what I want
To check on the latest Arsenal news.
To find out results, stats, news and just the
general of what’s going on
It gives all feeds for transfer and team news
It’s good
News
It updates its news really fast
Most professional, well-known, well detailed
Only displays true stories
Usually reliable stories plus up to date sport
action
It’s all about football
Interesting
Well written, writers have good personality
It’s popular
Reliable sources, very detailed
Support MUFC and love NBA
To keep up with news ect.
Quick information when events are happening.
Quick info
It’s the best for all sports.
Variety

14. COLLATED ANSWERS FROM QUESTIONNAIRE
QUESTION 9:
Would you prefer a blog to cover multiple
sports or just focus on one in more depth?
Cover Multiple sports
Focus on one in more depth

15. Advertising for Blogs
You can charge X dollars per month, per ad, with X
being equal to your daily visitors count divided by
ten.
So if you get 500 visitors per day, you can expect to
make $50 per banner ad
You might be able to get as much as US $1 per
thousand pages. Assuming the average visitor loads
two pages (pretty typical), then you would need
50,000 visitors per week (just over 7,000 per day) to
make US$100 per week.