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H T I T M E O O A C T Y W etc Chorlton 5 th  February 2009
What you can ask me ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is Marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Basics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Plan ,[object Object],[object Object],[object Object]
Traditional Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
E-Marketing ,[object Object]
Benefits of E-Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is your marketing mix? ,[object Object],[object Object],[object Object]
E-Marketing Channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO - Some definitions ,[object Object],[object Object],[object Object],[object Object],[object Object]
SEO - Who are the major players? ,[object Object],[object Object],[object Object],[object Object],[object Object]
SEO - Why is Google the biggest? ,[object Object],[object Object]
SEO - What is search engine optimisation? ,[object Object],[object Object],[object Object],[object Object],[object Object]
SEO - Why optimise your site? ,[object Object],[object Object]
SEO - How to do it ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO – How to do it ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO - Research keywords ,[object Object],[object Object],[object Object],[object Object],[object Object]
SEO - Research keywords ,[object Object],[object Object],[object Object],[object Object]
SEO - Which keywords ,[object Object],[object Object],[object Object],[object Object]
 
 
SEO - What you shouldn’t do ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO - Things that are beyond your control ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO - Checking for success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Homework ,[object Object],[object Object],[object Object],[object Object],[object Object]
Watch out for Charlatans!! ,[object Object],[object Object],[object Object]
PPC - Local Search Source: Hitwise
PPC - Local Search ,[object Object],[object Object],[object Object],[object Object]
Paid Search
Paid Search
Paid Search
PPC -  Who are the major players? ,[object Object],[object Object],[object Object],[object Object]
PPC -  Common Mistakes ,[object Object],[object Object],[object Object]
PPC -  Key factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PPC -  Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PPC -  Keyphrases ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PPC -  Keyphrases ,[object Object],[object Object],[object Object],[object Object]
PPC - Keyphrases & Longtail
PPC - Keyphrases & Longtail
PPC -  Manage click through rates
PPC -  Time Related Variations ,[object Object],[object Object],[object Object],[object Object]
PPC -  Quality Score ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PPC -  Content Network ,[object Object],[object Object]
PPC -  Bid Management Tools ,[object Object],[object Object],[object Object],[object Object]
PPC -  Top Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PPC -  It’s marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PPC -  Ad copy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PPC -  Landing Pages
PPC -  Landing Pages
PPC -  Landing Pages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PPC -  Landing Pages ,[object Object]
PPC -  Landing Pages ,[object Object],[object Object]
PPC -  Click fraud ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pay per click ,[object Object]
Examples ,[object Object],[object Object],[object Object],[object Object]
Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Types ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Types ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Types ,[object Object],[object Object],[object Object]
Social Media Types ,[object Object],[object Object],[object Object]
Social Media Types ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Types ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Types ,[object Object],[object Object]
Social Media Types ,[object Object],[object Object]
Other Social Media Sites ,[object Object]
The Risks ,[object Object],[object Object],[object Object],[object Object],[object Object]
Pay per click ,[object Object]
[object Object]

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Selling On The Web Chorlton Part2 09