This workshop focuses on getting the best from search engines (search engine optimisation or SEO) & Pay Per Click advertising. You will find out what they are and how they can compliment each other. With companies increasing using both methods to target and reach customers getting the right mix has never been more important.

1. Search Engine Optimisation Marketing Your Website Online Supported By By Zulf Choudhary of

4. What You See http://www.fineanddandie.co.uk/about.htm

5. What Computer Sees Meta Tags Key Words http://www.fineanddandie.co.uk/about.htm Content Source Code

6. Where to find the source code? In the menu bar using Explorer click ‘View’ In the menu drop down list click ‘Source’ You then see what the computer sees: key words, meta tags and content structure.

10. Components of SEO

23. Pay Per Click

24. Pay Per Click

29. How To

32. Telephone: 0161 306 5848 Email: [email_address] Address: SpartaSoft University of Manchester Arch 29, PO Box 88 Sackville Street www.spartasoft.co.uk Thank you for listening If you have any questions please contact me Zulf Choudhary