These slides were presented on my eBusiness course on spring 2013

1. How does
eMarketing
differ from
traditional marketing?
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Johanna Heinonen

2. *
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Easy
Cheap
Does not require personnel
Should be done as marketing in traditional medias
Is only Facebook
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Plan it carefully
Use time for it
Hire / appoint people to do it
Measure it and follow it up
Planning eBusiness follows the same pattern as planning
the traditional business
• eMarketing channels are just channels among other
channels
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3. *

4. *
1.
2.
3.
Introduction and idea
Analyses
Strategical decisions
3.1. Target group
3.2. Strategical values
3.3. Goals and objectives for marketing plan
4.
Implementation
eBusiness
eBusiness
eBusiness
eBusiness
4.1. Product
4.2. Price
4.3. Place
4.4. Personnel
4.5. Promotion
5.
Budget, timetable and responsibilities
6.
Follow-up
Planning is really important!!

5. *

6. *

7. *
PPI, PPC
Tags,keywords, SEO
Domain name
Number of visitors
Portals, catalogues

8. Banners, pop-ups
Competitions, Ads
Email, SMS
Affiliate marketing
Traditional
Targeted
marketing to
specific groups in
the future

9. *

10. *

11. *
References
Testimonial

12. 2011 Conference on Social Media in Hospitality
and Tourism
JH / 12
27 January 2014

13. *
Johanna Heinonen
Sähköposti
johanna.heinonensalakka@haaga-helia.fi
tai
johanna.heinonen@brainit.fi
Puh.
050 357 8667