1. Key Drivers of Restaurant
Profitability
Financial Performance Plan for
Restaurants

2. Where Does CORE Bring Value To
Restaurants
About CORE Restaurant
Marketing LLC
CORE Restaurant Marketing, is a
national restaurant marketing
agency based in Pennsylvania. Our
mission is to bring the best service Business Performance Financial
providers to our clients to help them Drivers Drivers Metrics
gain new customers, enhance
loyalty, and increase bottom line
sales and profitability of their
restaurants.

3. Current Business Drivers
• Rising commodity cost
• Rising energy cost and the
impact on consumer spending.
• Declining customer counts
• Technology changes and the
impact on marketing
• Continues growth of chain
accounts
• Government regulation

4. Traditional Restaurant Response
• Look for lower prices from the distributor
or switch distributors.
• Reduce food quality or portion sizes.
• Deep discounts to drive traffic.
• No action at all as it pertains to new
marketing strategies. They don’t
understand it.
• Go deeper in debt.
• Sell the business.
• Close the business.

5. The Value Of A Restaurant Coach

6. Performance Management
• CORE Value Chain Process
1. POS data mining
2. Menu review consultation
3. Manage food cost
4. Identify labor cost in relation to sales
5. Recommend effective marketing
strategies. Implement the programs.
6. Guest experience management.
7. Measure and monitor results on a
monthly basis.

7. Areas of Focus
• Identify current revenue streams.
▫ Dine In, Takeout, Catering, Bar
• Guest check averages
• Customer counts
• Customer feedback.
• Non food expenses.
• Revenue per labor hour

8. Financial Metrics
• Current financial metrics baselines.
• Development of financial milestones.
• Topline sales growth.
• Expense management.
• Net operating profit – P&L Review

9. Setting Goals
• Understand your industry.
• Develop your baseline numbers.
• Set realistic goals.
• Create action steps to achieve the goals.
• Achieve by a specific timeline.
• Measure the results.
• Team accountability / Owner accountability.

10. Sample Results For Some Of Our
Clients
• Topline sales growth of over
20% after of focus was made
on pricing strategies and
social media management.
• Topline sales growth in excess
of 17% with an enhanced
menu.
• Topline sales growth of over
8% with a focus on social
media management. In each case, the
• 10% labor reduction leads to food distributor saw
higher profits in conjunction an increase in sales
with topline sales growth. volume to those
restaurants.

11. www.corerestaurantmarketing.com
888-890-9492 x 101
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Strategies To Drive Restaurant
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