1. Student Orientation on the Course Titled:
How to Land Your Kindle eBooks Straight into the
Best Kindle Store Categories:
KDP Mis-Categorization Worry Now Resolved
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2. An
Course:
By
Joe Oye
joeoye@live.com
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3. Welcome to this First-of-Its-Kind Course
I welcome you to my course with the title Get Your Kindle
eBooks Directly to Your Targeted Categories.
This is the course which you have been looking for. I know that
because you want to unravel the secret of how to land your Kindle
ebooks straight into the best Kindle Store categories that they
should belong.
The core objective of the course is to resolve the worries of lots of
Kindle authors (including you) about the challenge of Kindle
ebooks mis-categorization in the Kindle Store.
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4. This is a first-of-its-kind course and you wouldn’t have seen it
anywhere on the Internet other than on Udemy. This is why I
want to share the basic idea behind it with you. The course is a
unique one that, I guarantee, will offer you the do-it-yourself
skills you need for choosing the best Kindle Store categories for
your Kindle ebooks.
I must say here that at the end of this course, you will be able to
categorize your Kindle ebooks into the categories they should
belong - using just around 5 minutes for each session of Kindle
ebooks categorization.
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5. Kindle eBooks Mis-Categorization: Concerns and
Questions Begging for Answers
Still, there are concerns and there are unanswered questions
about how to rightly choose the most suitable categories on the
KDP dashboard so that Kindle ebooks are categorized into the
expected Kindle Store categories.
I will start this student orientation part of my course by showing
you, as samples, how concerns are expressed and how questions
are still being asked about the selection of categories for Kindle
ebooks. Though the samples below are from the Amazon
Community Forum, many Kindle authors outside the forum are
not left out of the need to overcome the pressing challenges of
Kindle ebooks mis-categorization:
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6. Concern: Wrong Categories
Question: How Can This Be Fixed?
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7. Concern: Categories Not Displaying Correctly
Question: Could Someone Explain?
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8. Concern: I am Looking at a Category that Doesn’t Exist
Questions: Any Suggestions?
Looking at the responses to the questions, an author felt that the
computer programs used for listing the categories should be
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9. blamed. Another author felt that Amazon human editors should
be blamed.
As you can see below, another author believed that he must have
done something wrong.
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10. Concern: Cannot Find the Category I want
Question: What Am I Doing Wrong?
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11. As an experienced Amazon researcher, I am able to let you know
that neither computer programs being used for editing Amazon
categories nor human editors are to be blamed for the problem
of Kindle ebooks mis-categorization.
Read on to learn where the problem lies and the solution
available for you and other concerned authors.
Here is the Problem...
With those sample concerns and questions, it is very clear that
the problem of Kindle ebooks mis-categorization is a big
challenge for Kindle authors.
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12. The problem, as you know, is that the categories in which most
published Kindle ebooks are ultimately classified in the Kindle
Store are always different to the categories selected on the KDP
dashboard.
The problem is that of incompatibility of categories between the
publishing point and the selling point on Amazon.
Readers are really buying Kindle ebooks every minute. But
Kindle ebooks mis-categorization indirectly implies loss of sales
for Kindle authors whose Kindle ebooks are mis-categorized
because mis-categorized Kindle ebooks will always miss the
deserved visibility to the right Amazon buyers.
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13. Imagine a Kindle ebook on monetization of blogs that is
mis-categorized under a category relating to real estate or as
shown from one of the examples provided above, a Kindle ebook
on online safety and privacy that is mis-categorized under the
general category of Computers and Technology. Imagine the
implications of such visibility to wrong buyers.
Unfortunately, there is no manual published for Kindle authors
by Amazon to use for overcoming the problem of Kindle ebooks
mis-categorization.
The Root of the Problem
Let me show you the root of the problem here.
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14. For the KDP publishing platform, Amazon uses the BISAC
categorization which is the publishing industry book
classification standard.
For the Kindle Store, Amazon focuses on the interests of buyers
and the trends in the writing market to classify Kindle ebooks
and, therefore, Amazon uses its own in-house classification
standard. Yet, Amazon requires that Kindle Authors should use
the KDP dashboard to categorize their Kindle ebooks.
At the same time, there are specific differences between the two
Amazon platforms.
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15. 1. Different Names of Categories
The names of categories in each of the two platforms are not
entirely the same. I provide the table below to show the snapshot
of categories under the Reference section on the KDP dashboard.
The section, rather than being named the same way as
Reference, is named as Education and Reference in the Kindle
Store.
In the table, you will clearly see what I mean by specific
differences between the two platforms.
For example, the categories labelled as General, Bibliographies
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16. and Indexes, Curiosities and Wonders and Directories are
available on the KDP dashboard, but they are not available in the
Kindle Store at all.
On the other hand, College & University and Foreign Language
Study & Reference are available in the Kindle Store but they are
not available on the KDP dashboard.
In the same table, the corresponding categories that are available
on both platforms are labelled differently (for example,
Genealogy & Heraldry vs. Genealogy) and only a very few
categories, named equally, are concurrently available on both
platform (for example, Consumer Guides, Encyclopaedias and
Etiquette).
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17. The differences just pointed out are all in a comparative snapshot
of one section each of the KDP platform and the Kindle Store.
Whereas, Amazon has a considerable number of sections which
includes huge number of categories in the Kindle Store. The
differences appear all through the lengths and breadths of all
Amazon sections. Even, so is the situation when the paperback
sections and categories are compared with the sections and the
categories on the KDP dashboard and in the Kindle Store.
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18. - 18 -

19. 2. Most KDP Categories are Too General
Most KDP categories are, by the context of standard book
publishing industry, are too general, while most categories in the
Kindle Store are more specific to niches in the writing market.
Within those differences is where the Kindle ebooks
categorization problem lies.
Implications
General categories are always very loaded categories. This
explains why Kindle ebooks in this kind of categories are usually
buried away from the eyes of Amazon buyers. Specific categories
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20. in the Kindle Store enables the exposure needed for Kindle
ebooks.
Unfortunately, the uninformed Kindle authors usually
(unknowingly, though) just select general categories on the KDP
platform without looking back.
As briefly shown above, the incompatibility problem underscores
why many Kindle authors find themselves perturbed when they
find out that their Kindle ebooks have been landed in unexpected
Kindle Store categories. As a result, so many Kindle authors are
subjected to a kind of hit-it-or-miss-it game. This points to you
one of the reasons why this course was created: to provide
necessary clarity to Kindle authors about Kindle ebooks
categorization in a what-should and what-should-not ways.
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21. Truly, beyond the beginning old days of Kindle publishing and
with the present growing selling competition among published
Kindle ebooks, Kindle authors who must sell very well should not
put their Kindle publishing business in the hands of
hit-it-or-miss-it game. This is why this course is important for
you as a present or upcoming Kindle author.
Of course, these days, Kindle authors should not joke with
mastering the fundamental Amazon on-site optimization skills:
selection of categories and keywords optimization for their
Kindle ebooks.
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22. ...and the Solution
My challenging experience of Kindle ebooks mis-categorization
and the urge to overcome the challenges that I faced led me to
uncover the solution (as presented in this course). The idea
which motivated me to find solution started by looking into how
to remove the uncertainty surrounding how Kindle ebooks could
be DIRECTLY landed in intended Kindle Store categories.
With that motivation, I had the view that since Amazon provides
the ‘take-of’ categories (on the KDP dashboard) and the ‘landing’
categories (on the Kindle product pages) of all published Kindle
ebooks, tracking the paths taken to categorize already published
Kindle ebooks should show the solution to the problem.
...and the idea worked out as I was able to turn the trackings I did
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23. to become roadmaps for categorizing Kindle ebooks.
I want you to think of getting to that breakthrough in this way.
If you are given the right roadmap by someone who have been to
a place which you have never been, using the roadmap to get to
the place will make your journey very directly. Similarly, if a
Kindle author in your niche shows you the KDP paths he has
chosen to get to a categories in the Kindle Store, tracking and
using the same paths for your Kindle ebooks will make it easier
to get your Kindle ebook directly into the same category.
That is the basic idea behind this course which, I guarantee, will
work for all Kindle authors who want to overcome the barrier to
landing their Kindle ebooks directly in the Kindle Store
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24. categories they target.
As you would have noticed through the items on the curriculum
of this course, there are more things to learn about optimizing
your Kindle ebooks for Kindle Store categories.
I have, therefore, put additional lectures because I am cognizant
of the fact that categorization of Kindle ebooks is not a
stand-alone matter for Kindle authors. There is need to learn
how to target the best categories for Kindle ebooks. I used the
qualifier ‘best’ to mean the categories that are relevant or
suitable to your content, that are not competitive and that have a
number of close or comparable categories.
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25. There are even the extra and uncommon lessons to learn relating
to Kindle publishing in general...
In the course, I teach you special things...
● Finding and using Amazon suggested and parallel
categories
● Fulfilling the three Amazon criteria for categorizing Kindle
ebooks.
● Avoiding the sales-killing general categories on the KDP
dashboard
… and more.
The curriculum for this course is provided with the focus on
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26. enabling you to land your Kindle ebooks, yourself, into your
targeted categories. The ultimate aim is to enable you maximize
the sales of your Kindle ebooks by getting the right exposure for
your Kindle ebooks.
I welcome you again to this course.
Joe Oye
joeoye@live.com
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