How To Find Investors For Your Business

How to
Find
Investors
for Your
Business

Sunday, 19 September 2010

Getting Funds
is tough


What does the
Australian
Newsagency
Blog say?
•ANZ and Commonwealth banks have pulled back from
their considerable support for funding people buying
and operating newsagencies

• Their pull back may impact the sale of businesses.
•Their moves are contrary to what the federal
government understands to be the position of banks in
terms of support for small business.


With
Security
Bank funding
is possible


Without
Security
Businesses
need to find
investors


So how do you
ﬁnd Investors?


Problem is you are
not allowed
to approach

The PUBLIC
at all...

to
RAISE
capital


The only people they
can approach are:


Immediate
family


Company
officers


Sophisticated
Investors


That’s people with incomes over
$250,000 / year or assets of
more than $2.5M...


OR...

People living
OVERSEAS

Even then...


you are
limited to


$2M per year
$5 million through ASSOB


20
And no more than

investors can be involved
(Not counting sophisticated or overseas investors)

So basically
it’s either...


You register their
offer with ASIC
(Through a Prospectus
... expensive!)


You are limited to...

20 investors / year
Personal offers only, and...
A maximum of $2M / year
$5 million through ASSOB


So how do you ﬁnd
Investors?


1 14 27

2 15 28

3 16 29

4 17 30
Each Red 5 18 31

Square 6 19 32
33
7 20
is around 8 21 34

$30,000 9 22 35
36
10 23
Capital Raised 11 24 37

12 25 38

13 26 39
To see full details you must sign in to the ASSOB Capital Raising Platform


Capital Raising
is a process
Early
eNews Bird eNews, public relations,
Pending Preview Promote V.I.P. social media

Discovery
Investor
Meetings
Meetings Pre-Launch
Live!


Through the process
investors are uncovered
Early

Discovery
Investor
Meetings
Meetings Pre-Launch
Live!


Key Steps ...

1. Complete
a Capital
Raising
Scenario


2. Host a
Discovery
Meeting with
your ASSOB
Sponsor


3. Submit
“Part One”
to ASSOB
Admissions


4. Complete
Offer
Document
and “Part
Two”


5. Let ASSOB and your
Sponsor shepherd you
through the process


On ASSOB’s

primary &
secondary
sales board

An Issuers Page


Listed on ASSOB’s Primary Board

© 2010 Australian Small Scale Offerings Board Limited ®


Investors can use
ASSOB’s secondary board



Marketed via
ASSOB e-News
- Monthly e-Newsletter
- Special “niche”editions
- Around 14,500 subscribers
- All new offers promoted
- Upcoming, Just Listed, Live
- Top Stories, Features


Case Study One


BioCube


• ASSOB:BFP
• Listed on ASSOB in 2007 at concept stage
• A processing unit that converts commonly-
available, oil-bearing fruits and Used
Vegetable Oil into high quality bio-diesel
• Produces up to 200 litres / hour of
international grade bio-diesel (EN14214)


• Offers rural, developing communities
potential to make their own fuel
• Provides employment and revenue
streams to the local community
• Eliminates fuel transportation carbon
footprint
• Field trials completed successfully - now
in commercial production


Capital Raising
Progress
• Round 1 investors - $0.01 filled in 24 hours
• Round 2 investors - $0.02 filled in 6 weeks
• Round 3 investors - $0.07 filled in 6 weeks
(70% from original investors)
• Recent Secondary Sales between $0.09 and
$0.10


Case Study Two


Preshafood


• ASSOB:PRE
• Company established in 2006
• No cooking, heating or chemicals
• Extremely High Pressure Processing
• Contracts with Woolworth's, Coles
and other ‘majors’
• Interesting Investor Meetings fwith
taste-testing around boardroom table
• Worked very hard with the ASSOB
process


Based on historical success
Friends, family, suppliers, staff,
clients, close parties nurtured
through the Capital Raising Process,
Round 1 - Up to $300K Discovery & Investor Meetings &
ASSOB channels.

First 20 Suppliers, staff, clients, close
parties, friends of investors, and
other Discovery & Investor
Round 2 - Up to $300K Meeting attendees from ASSOB
channels and Media Generated

Existing investors,
Discovery & Investor Meeting
participants Company & ASSOB
Round 3 - Around $1.5 m other distribution channels
Professional, Sophisticated,
Overseas Investors and
sometimes Full Disclosure
Documents / Prospectus


5% 5% Idea/Plan
5% Management
Patents
15%
Sales
Proﬁts
70%

Entrepreneur
5% 5% View 10%
5%
30% 10%
35%
10%

55% 35%

Relationship Smart Money
View View

Smart Money:

Angels
Syndicates
Institutions
Fund Managers
Venture Capitalists
Successful Investors
Successful Business People
Former Corporate Executives

Price for the Smart Money
It’s about ﬁnding
the balance from the start

20%

Relationship Money
Smart Money

$3M Raising
80%

It’s about ﬁnding balance ...

... and using an independant,
transparent proven Capital
Raising Process
Early

Discovery
Investor
Meetings
Meetings Pre-Launch
Live!


How To Find Investors For Your Business

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