1. looking for stuff
can sUX

2. design by: joe o’donnell
Student Project. General Assembly UXDI Winter 2013

3. About the Product:
babybird is a mobile resource for aspiring UX designers looking for education,
events and career opportunities. babybird a simple way to discover and leverage
the UX community by providing one, consolidated tool.
!
About the Project:
babybird was designed for Erik, a young UX designer.
!
The goal of the project was to find a product solution to help Erik’s life. After a deep
discussion with Erik, it appeared the simplest answer was to help him find his first
professional UX job by creating an app that would easily point him to the UX community
and it’s resources.

4. demo link
main page
aka the
birdfeed
detail of
selected post
sample
add to
birdfeed

5. DESIGN RESEARCH
Method: !
I spoke to Erik about the things that he found most useful. !
!
Findings:
After speaking with Erik, it appeared a straight-forward approach to the
app would be best.
Opportunities Identified: !
1) keep it simple!
2) include the latest updates on homepage

6. DESIGN ITERATION | DESIGN HYPOTHESIS
ITERATION 1
Method: !
I tested nearly 5 users with a paper prototype and asked for their candid
feedback.
Findings:
There were multiple concerns about only having one way to login. !
Most people were lost without a clear way to move backwards.!
!
Opportunities Identified: !
Increasing ways for users to login!
Allow use without login!
Keep the flow super simple!
!
Latest Version:
Following group feedback, the new version features the ability to connect
with other users, see their involvement in the UX community and allows
users to upload their own events, blogs, classes, etc. !
!
!
!
!
ITERATION 3

7. DESIGN ITERATIONS | PROTOTYPE
Method: !
I created a prototype in invision that captured the
screen-based version of the experience. !
!
AWARENESS
Hyper-aware!
!
SET UP AND FIRST RUN"
First time experience
- setting up an account profile and searching !
- exposure to sponsor ads!
CORE PRODUCT EXPERIENCE!
- discovering a class!
- viewing details of a class!
- sharing their blog!
- adding someone to their flock!
- “stashing”

8. FLY babybird, FLY !!!!!!!
THANK YOU
Joe O’Donnell
joe@inbrandmedia.com