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Bridging Your  Direct Marketing  and  Social Media  Activities for Fundraising Success Jocelyn Harmon, Roz  Lemieux  & Evan Parker
Back in the day…
Back in the day… ,[object Object],[object Object],[object Object],[object Object]
But now…here comes everybody!
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100s of new tools
So  who  should you pay attention to and  how ?
 
 
Key considerations ,[object Object],[object Object],[object Object],[object Object]
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Where do your stakeholders “live” ,[object Object],[object Object],[object Object]
Understand the capabilities of different media ,[object Object],[object Object],[object Object]
What’s your capacity? ,[object Object],[object Object]
The logical progression ,[object Object],[object Object],[object Object]

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Bridging Your Direct Marketing And Social Media Efforts For Success Jocelyns Slides

Editor's Notes

  1. You knew who your major donors were…
  2. Pyramid is getting mushy Can’t really assume that social media engaged donors are at the bottom People who are only are not likely to be the middle donors Great equalizer