Social Media Tracking & Analytics media dmo's

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Joantxo Llantada

My presentation in Eyesfortravel Conference Online Marketing and Social Media Europe 2011

Business Technology

Get One Step Closer to that Elusive
ROI – Step Up Your Social Media
Tracking & Analytics &Determine
What Success Means for Your
Business

@joantxo llantada
October 2011

@joantxo
#smtravel11

I am sorry to tell you but….
If 82% of TV ads generate negative
ROI, why are we obsessed with
social media ROI?

according to the book
The Social Media Management Handbook:
Everything You Need to Know to Get Social Media Working in
Your Business, written by a team of three from Accenture.

@joantxo
#smtravel11

Internet will be the key

@joantxo
#smtravel11

Online tourism will increase

@joantxo
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Internet is the key factor for leisure

@joantxo
#smtravel11

Smartphones are now, not tomorrow

@joantxo
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Social media IS now

@joantxo
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Build confidence
• 76% do not trust in traditional
media or marketing. Brands lies !

• 70% of tourist uses internet for
booking their holidays. Social Travel
Report UK 2010

@joantxo
#smtravel11

Brands are learning

@joantxo
#smtravel11

From mass media, to earned media

@joantxo
#smtravel11

Digital storytellers

@joantxo
#smtravel11

Our client as a tribe

@joantxo
#smtravel11

Adprosumers + lovemarks

@joantxo
#smtravel11

But still, it is marketing

@joantxo
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It is about contend strategy

@joantxo
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Social Compass rules the markets

@joantxo
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Real ROI is in the business, not only in social media

@joantxo
#smtravel11

Social media is a skill and a must

@joantxo
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Takes time but it is worthy

@joantxo
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Know what you have in hand

@joantxo
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Social Media Management System

@joantxo
#smtravel11

June 2011. #sm4t #blogtripF1

@joantxo
#smtravel11

Give them visibility, and KPI’s

@joantxo
#smtravel11

#blogtripF1 2011 figures

@joantxo
#smtravel11

Tweetcloud to understand the impact

@joantxo
#smtravel11

Track the influencers

@joantxo
#smtravel11

Be in the rankings

@joantxo
#smtravel11

Topsy gives you some clues

@joantxo
#smtravel11

Twitrratr sentiment

@joantxo
#smtravel11

Summarizr tracking

@joantxo
#smtravel11

Tracking the total impact in the web, across
platforms

@joantxo
#smtravel11

Volume of hits in the total web

@joantxo
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All possibilities search

@joantxo
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Tag cloud, #sm4t Vs. #blogtripF1

@joantxo
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Do your best, get the best = ROI

@joantxo
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2. I am sorry to tell you but…. If 82% of TV ads generate negative ROI, why are we obsessed with social media ROI? according to the book The Social Media Management Handbook: Everything You Need to Know to Get Social Media Working in Your Business, written by a team of three from Accenture. @joantxo #smtravel11

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