4. 2.200 billions internet users, 30%
4.500 billions of cellulars, 6/10
2013 there would be 6,7 billions of cellular,
4 of them smart phones
250.000 apps Twitter API
300.000 iPhone apps, 10.000 Blackberry apps
20.000 Android apps
IPad 14 millions in 2010 and +11.000 apps
+ 2.000 billions of downloads in Itunes
5. Inspiration Compare Planning Booking Travel Share
• 94% France, 91% Germany and 95%
Britain are now using the web in ONE of
the steps of the shopping process
• 59% France, 65% Germany and 71%
Britain are now using the web in ALL of
the steps
• Average of webs that are visiting 4’3 in
France, 5’1 in Germany and 4’2 in Britain
6.
7. By 2015, 50% of the
European travelers will use
smartphones in the research
and booking process. Source:
Euromonitor
21. Influentials
are storytellers
• Generate advocates and lovemarks of
our brands:
• Brand story
• Brand essence
• Brand value proposition
– Formula:
great product + (promise + confirmation) = lovemarks
The story is more powerfull than the brand, best
story wins. Tom Peters
37. 67 % of twitter users who become
followers of a brand are more
likely to buy that brand’s products
‘Engaging Consumers via Facebook, Twitter Makes Them More Likely to
Buy, Recommend,’ press release, March 10, 2010.
38. X
The ROI.The ROE: Return of Engagement
11 post with more than 19.000 visitors
More than 400 pictures
1 post, more than 200.000 visitors
37 videos/5.693 views 4 post, more than 1.400.000 visitors