What are book consumers doing in this 2.0 digital web world? Learn more about their characteristics and book buying and browsing behaviour with Bowker Market Research
11. Browsing is still the number 1
source of discoverability, especially
in shops...but also for ebooks
Buyers of 31% of books first became aware of book whilst browsing
Buyers of 37% of (adult fiction) ebooks first became aware whilst browsing
13. Ebooks are more likely to be discovered
through special offers and bestseller
lists – and bought because of special
offers and recommendations
14% of fiction ebooks bought are first seen in a special offers section; 9%
are first seen in the bestseller list (both double the norm)
26% of fiction ebook purchases are due to the low price/special offer (19%
on average); 14% are due to recommendations (10% on average)
15. ‘Discovery’ is not such an issue for
children’s books – people just need
to be able to find them
15% of children’s books are bought because of recipient request (7% overall)
13% are bought because the buyer had read it before (7% overall)
17. In the online world, covers are not
as important....
15% of bookshop purchases made because ‘front cover caught my
attention/appealed’, compared to 5% of online purchases and 2% of fiction
ebook purchases
19. Sun readers are keen buyers of
children’s books - as are YouTube
users and fashion followers....
30% of children’s books bought in bookshops are purchased by
readers of the Sun, compared to 17% of books bought overall
33% are purchased by YouTube users (27% overall)
25% are purchased by readers of fashion magazines (20% overall)