Visiting a website which has a blog that hasn’t been updated in years not only looks unprofessional, you can easily lose business or reputation because of it. In this talk Jo gives tips and advice on how to get your blog up and running again. It covers how to create a blog strategy, what kind of things to post about, and most importantly, what to do when you simply don’t have the time to look after your blog any more. Original talk at Worthing Digital

1. HOW TO
REVIVE A
DEAD BLOG
BY JO PETTY, COPYWRITER
jopetty.co.uk @joapet

2. WHY DO BLOGS GET LEFT
BEHIND?

3. Time
Ideas
Maintenance

4. USE IT OR LOSE IT

5. Don't delete everything

6. THE PROS OF HAVING A
BLOG

7. Provides useful information
Can attract traffic
Sales

8. ASSESS YOUR CURRENT
BLOG

9. Analytics
Create some categories
Assess your platform

10. ESTABLISH YOUR AIMS

11. What do you want to achieve?
Who are your competitors?
Target audience

12. START PLANNING

13. Use past blogs as inspiration
Put together an editorial calendar
Create a mindmap

14. EDITORIAL CALENDARS

15. EDITORIAL CALENDARS

16. MIND MAPS

17. MIND MAPS

18. BLOG POST TIPS

19. Lay it out properly
Images
Spell check!

20. PUBLISHING AND
PROMOTING YOUR BLOG

21. Schedule, schedule, schedule
Social media
Don't promote just once

22. SOME COOL WORDPRESS
TOOLS

23. Editorial Calendar
https://wordpress.org/plugins/editorial-calendar/
Edit Flow
https://wordpress.org/plugins/edit-flow/
Jetpack
https://wordpress.org/plugins/jetpack/
Page Speed
https://wordpress.org/plugins/page-speed/
Yoast SEO
https://wordpress.org/plugins/wordpress-seo/
YARPP
https://wordpress.org/plugins/yet-another-

24. https://wordpress.org/plugins/yet-another-related-
posts-plugin/

25. BE CONSISTENT

26. Plan ahead
Post regularly
Use the blog in conjunction with other marketing
plans
Don't give up!

27. THAT'S IT!
JOPETTY.CO.UK
@JOAPET