It3128

1. Social Media Marketing & Analytics Chua Li Hui (Leader) Tan Pei Ying Goh Yee Ting Lee Jin Ling

2. Campaign “Interesting Idea and Win A Car” Duration: 28days Why we use social media? Volkswagen

3. Increase brand awareness To build trusts with consumers Promoting the up-coming model Increase Twitter follower Increase FacebookFan Page “like” Using social media to: Allow user to participate Increase the level of engagement Objectives

4. Age between 21 – 40 Small family size Twitter or Facebook account Style Target Audience

5. Social Media Platform Why do you think you are qualify for this campaign?

6. Follow Volkswagen Tweet interesting answer Twitter

7. “Like” Volkswagen Facebook Fan Page Post interesting answer Facebook

8. Your Brain What you need? + Determination

9. Endurance Challenge

10. What you get?

11. Aims to: Increase 20% in Twitter follower Increase 20% in Facebook Fan Page “Like” Increase 10% – 15%in Sales rate Conclusion

12. The End!!