1. MOBILE & TABLET DESIGN
By: William Couch

2. MOBILE & TABLET
GROWTH
• 91.4 million smartphones
• 23-34 year olds
• $75,000 a year

3. MOBILE & TABLET
GROWTH
• 90% use their phones daily
• Over 20% own a tablet
• 54% longer

4. MOBILE & TABLET
FUTURE
• December to January
Tablet sales Doubled
• Predicted to hit 375
million in the US 2016

5. MOBILE & TABLET
FUTURE
• 50% - it is lighter
The • 37% - easy user interface
Future • 54% more time spent
• 20% more Purchases

6. MOBILE & TABLET
IMPACT
No Big Info No
more Buttons at more
Mouse and the Flash
Over Links Top Player

7. CURRENT TECHNOLOGY
Apps

8. THE GOOD
• Clean layout
• Easy to Read
• Big Buttons

9. THE GOOD
• Large Thumbnail
• Short but to the
point
• Contrasting Colors

10. THE BAD
• Cluttered
• Small Buttons
• Small Text

11. THE BAD
• Too Small
• Bad use of Space
• Whitewashed

12. ACCESS FOR
MOBILE & TABLET
Separate
Apps
Website