1. Spring 2013 Newsletter www.gnjpcc.com
Greater Jerseyan
PCC
21 Kilmer Road
Edison, NJ 08899
Why you Should still Exploit Direct Mail
Direct Mail is Unforgettable!
Direct Mail cannot be ignored!
Direct Mail gets your message across!
Direct Mail is not as costly as you think!
Direct Mail can support PURL’s (Personalized URL’s)
GNJ-PCC upcoming important dates to remember:
4 September 16-20, 2013 – PCC Week
4 September 16, 2013 – PCC Event – Rutgers, New Brunswick
4 December 4, 2013 – PCC Christmas Party Event –
The Madison Hotel, Morristown, NJ
Bring a friend along - discounts will be provided for our
September and December 2013 gnjpcc events!
Join the
GNJPCC
Executive Board!
email @ gnjpcc.com

2. The Jerseyan
A Message from
Priscilla Maney
USPS District
Manager-Northern NJ
Executive – In – Charge
Postal Co-Chair.
“The USPS is moving in the right direction.”
Priscilla Maney has been associated with PCC,
going back to FIM on Business Reply Mail.
The Facing Identification Mark, or FIM, is a
bar code designed by the United States Postal
Service to help in the automated processing
for mailings. The FIM are the vertical bars
(displayed below) printed on the mail piece
near the upper edge, to the left of the
postage area.
Priscilla discussed the changes that have taken
place during the past few decades.
Who uses a Road Map? It has been replaced
with GPS.
Who uses Video Stores? It has been replaced
with On Demand and Internet.
Do you remember the Phone Booth? It has
been replaced with Cell Phones.
Changing a Business Model.
It must be Relevant, Actionable Creative.
Mercedes - You can create the car you want.
IKEA – You can design your own room.
You want your mail piece to POP!!
James began the Introduction for
the March 28, 2013 meeting “We
are delighted to schedule this joint
meeting between the North and South PCC’s. The
United States Postal Service gives us full support and
we stand behind them 100%.
James P. Mullan
Industry Co-Chair
National Operations Manager
Canon Business Process Services, Inc.
James introduces Frank J. Guerra, Implementing a
Mail Security Program and presents a plaque to Frank
after his presentation.
Guest Speaker - Frank J. Guerra
Security Training Consultant
“Implementing a Mail Security Program”
4 Steps to Provide a Security Program
• Procedures – Create Internal Procedures
• Equipment – X-ray or K9 Dogs
• Training
• Educate
You Cannot Eliminate the Threat however
You Can Minimize the Weak Link.
FAIL TO PREPARE, PREPARE TO FAIL.
Mark Anderson,
South Jersey District Manager
Mark’s main focus is on customers. “All the things
we do are for our customers.” Mark presents to the
audience - It’s a pleasure to be with the Greater NJ
South NJ PCC. This joint meeting allows us to grow.
I want to thank our customers for their business, you
pay our salaries. Growing the PCC helps reinforce the
brand, gets individuals from our organization to see
the bigger names to present at our PCC meetings.
Joint Meeting held between
Postal Customer Councils
Greater New Jersey
South Jersey

3. March 18, 2013 PCC Meeting - Guest
Speaker - Dave Williams – USPS Vice
President Network Operations
FUTURE OF THE
POSTAL SERVICE
“Thank you to all the employees of
the United States Postal Service who
responded to Hurricane Sandy.”
CURRENT STATE
Ongoing Financial Challenges. The
Prequel: Fifty-Two Billion Piece Drop
– Mail Volume Decline: 25% from
2007 to 2012. $41B of Net Losses.
Dire financial position requires urgent
action to ensure continued mail
delivery and to restore long-term self
sufficiency. Continuous Efficiency
Improvements Have Helped Mitigate
Effects of Business Threats. Career
Employees – Reduced by 168,000
(24%) during last six fiscal years,
without layoffs.
PRELIMINARY 5 YEAR PLAN
Expenses Exceed Revenue The
Gap is Growing. Baseline Expense
Outlook before any initiatives. RHB
Pre-Funding ends. Shipping/Packages
increase. First-Class Decline. Profit
Margin by Mail Class, it takes $3
in Package revenue to make up the
profitability of every dollar lost in
First-class Mail revenue.
INITIATIVES –
INCREASING EFFICIENCY –
ANNUAL SAVINGS OF
$8.7 BILLION
Revenue Growth Cost Reductions.
Loss of contribution from First-Class
Mail is Driving Continuing Trend of
Operating Losses. To remain viable,
must continue to cut costs and improve
efficiency. Legislative action is also
required to give the Postal Service
commercial flexibility and authority
to generate new revenue and adapt to
changing business conditions.
Summary of Operation Initiatives:
Retail Acceptance Savings: $1.7
Processing Transportation Savings:
$3.1B
Delivery Savings: $2.0B
Six-Day Packages/Five-Day mail
Savings: $1.9 B
LEGISLATIVE ACTION –
KEY LEGISLATIVE GOALS –
ANNUAL SAVINGS OF
$8.3 BILLION
Require USPS Health Care Plan
(Resolves RHB Prepayment Issue).
Refund FERS Overpayment.
Streamline Governance Model.
Authority to Expand Products
Services.
Require Defined Contribution System
for Future Postal Employees.
Instructions to Arbitrator.
Reform Workers’ Compensation.
Right to Appeal EEOC Class Action
Decisions.
Unnecessary Healthcare Costs Lead
to Poor Financial Health.
FERS: $6 Billion Refund/$300 Million
Reduction Annually.
Unsustainable losses will worsen without
urgent actions.
INNOVATING FOR
TOMORROW – TECHNOLOGY
INNOVATIONS
Streamlined entry payment.
Harness GPS mobile technology.
Support world-class service efficient
operations.
Linking Print Digital.
REAL MAIL IMAGE
NOTIFICATION (RMIN)
Real mail Image Notification (RMIN)
provides images of letters and flats
directly to USPS PO box holders.
Customers can receive an email
notification allowing them to view mail
pieces destined for their PO box.
The image database also enables many
other potential revenue and cost-
savings opportunities. Benefits: PO
Box Holders know what is in their
box before they drive to pick it up.
REAL-TIME SCANNING
Provides real-time communications
and GPS.
Wireless tether for existing IMD to
minimize cost.
Reduce posting of data from 5 hours to
20 minutes.
The mailing industry is critical for the
U.S. Economy.
160 Billion pieces delivered annually to
150 million addresses.
A healthy, financially viable Postal Service is vital to the U.S. economy.
The Jerseyan

4. The Jerseyan
The New Business Customer Gateway The Business Customer Gateway has been redesigned to
provide a new look and feel, simplifying the registration process. The Business Customer Gateway/eAdmin Release
4.4 will be deployed to Production on Sunday, June 9. A powerpoint presentation or webinar recording can be
found at the RIBBS website. Intelligent Mail Services – Education
Become a PCC Member
The Greater New Jersey Postal
Customer Council is always looking
for people to join us in improving
our relations. If you are interested
in joining the GNJPCC please email
your information to: email@gnjpcc.
com.
The Postal Customer Council (PCC)
program is a valuable resource for
business mailers, large and small.
Though most PCC members include
large business mailers, government
agencies, and business mail service
providers, small business can benefit
from PCC membership too. Your
local PCC offers these benefits:
n Learn from postal experts about
marketing through the mail.
n Find new sources for mailings
lists. Printing, database
management, and more.
n Get discounts to major mailing
industry events.
n Network with other mailers,
business mail service providers
and USPS executives to discover
new ways to make your mailings
more efficient and profitable.
n Hear first-hand from other
decision-makers on how they deal
with the same challenges you face.
n Leverage best practices to
improve mailing effectiveness,
efficiency, and profitability.
n Gain knowledge about postal
products, services, and tools to
improve mail quality through
workshops and events.
Annual membership entitles you
to four free meetings a year and
the valuable information and
networking opportunities with other
members of the mailing industry. Go
to: GNJPCC.com for further details.
It’s official: Full-Service
Intelligent Mail barcode
requirement set for
January, 2014
Mailers who want to continue taking
advantage of automation prices for
First-Class Mail, Standard Mail,
Periodicals and Bound Printed
Matter will have to use the Full-
Service Intelligent Mail barcode
(IMb) starting Jan 26, 2014.
Additional information can be found
at the RIBBS website. Intelligent
Mail Services – Latest News – has
the most recent information on
Full-Service IMb – including the
Intelligent Mail barcode, Electronic
Documentation and the simplified
approval process.
Consider Sponsoring Our Next Meeting
Gold Level ($500) – Silver Level ($250) – Bronze Level ($150)
The benefits of sponsoring a meeting: Recognition during our PCC Meeting.
Networking opportunities, publicity, brand awareness.
For more information log onto GNJPCC.com.
The Greater New Jersey Postal Customer Council received
a 2012 Gold Level Certificate Award for outstanding
performance in various categories of PCC leadership.
Ask about the National
Deliverability Index.
With so many Americans
moving each year, think how
many might be your customers
or members. Make sure the
list you rented has accurate
addresses-ask about its National
Deliverability Index (NDI),
which rates the percentage
of addresses in a list that are
deliverable. You can also use
it to target certain address
elements and save on postage.