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Entrepreneur Organization Beijing - EO Global marketing awards entry

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A summary of the marketing activities undertaken by Entrepreneur OrganizationBeijing communications team to raise the profile of the Chapter.

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EO Marketing Awards Beijing Chapter Jim James Ian Burns Communications Chair Communications Chair Elect March 2012 March 2012 jim@eobeijing.com ian@eobeijing.com
Contents 1. Advertising in Key Media 2. Creative Partnerships 3. Learning Events 4. Social Media Presence 5. P.R. Activities 6. Video Testimonials 7. Member Community 8. Internal Communications 9. Overdrive 10.Octane
Advertising Jim James - EO Beijing member Agenda magazine an EO Beijing member company became an EO Beijing partner in 2011 • Beijing’s #1 Business Lifestyle Magazine • Insider Hub for Entrepreneurs Working in Beijing • Must-Read for Professionals • Sponsor Bi-Monthly EO Ads
Advertising 2011 November 2011 November 2011 December
Advertising 2012 January 2012 January 2012 February
Advertising 2012 February 2012 March 2012 March
Creative Services Redstar Media an EO Beijing member company became an EO Beijing partner in 2011 • Sponsor Bi-Monthly EO Ad Design in Agenda mag • Provide graphic design, typesetting, Chinese translation & print of EO marketing materials
Marketing Literature
Learning Events • Agenda magazine sponsored, organised & promoted Verne Harnish event Feb/ March 2012 • 130 people attended
Social Media • LinkedIn • Created January 2009 • Professional Group • 62% EO Beijing Membership
Social Media • Facebook • Created 2011 • 58% EO Beijing Membership (VPN issues)
Social Media • Weibo Chinese ‘Twitter’ equivalent • Launched 2009, 200m users • EO Beijing started Sept 2011 • 282 following • 94 ‘tweets’
P.R. Activity • Member Profiling in Partner mag/site • Member Profiling in Chinese Entrepreneur mag/site • China Daily International • CBN Weekly
P.R. Activity • Member Profiling in Partner mag/site • Member Profiling in Chinese Entrepreneur mag/site • China Daily International • CBN Weekly
P.R. Activity • Member Profiling in Partner mag/site • Member Profiling in Chinese Entrepreneur mag/site • China Daily International • CBN Weekly
P.R. Activity • Member Profiling in Partner mag/site • Member Profiling in Chinese Entrepreneur mag/site • China Daily International • CBN Weekly
P.R. Activity an EO Beijing member company Became an EO Beijing partner in 2011 • EASTWEST PR provides traditional and digital PR services including social media and online video. • Expert Assistance with EO Beijing events and Public Relations.
Video Testimonials Watch Video Online
Video Testimonials Watch Video Online
Member Community
Member Community
Recruitment Initiatives
Recruitment Initiatives
Internal Communications • Monthly EO Update issued to members via EO Access
Global EO Profile • Beijing EO on Overdrive
Octane Contribution • March 2012 issue • Beijing member Casper Johansen featured in Technode
Summary EO Beijing has created an integrated, bilingual communications program which shares information and knowledge with members and potential members in Beijing and beyond.
EO Marketing Awards Beijing Chapter Jim James Ian Burns Communications Chair Communications Chair Elect March 2012 March 2012 jim@eobeijing.com ian@eobeijing.com

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Entrepreneur Organization Beijing - EO Global marketing awards entry

  • 1. EO Marketing Awards Beijing Chapter Jim James Ian Burns Communications Chair Communications Chair Elect March 2012 March 2012 jim@eobeijing.com ian@eobeijing.com
  • 2. Contents 1. Advertising in Key Media 2. Creative Partnerships 3. Learning Events 4. Social Media Presence 5. P.R. Activities 6. Video Testimonials 7. Member Community 8. Internal Communications 9. Overdrive 10.Octane
  • 3. Advertising Jim James - EO Beijing member Agenda magazine an EO Beijing member company became an EO Beijing partner in 2011 • Beijing’s #1 Business Lifestyle Magazine • Insider Hub for Entrepreneurs Working in Beijing • Must-Read for Professionals • Sponsor Bi-Monthly EO Ads
  • 4. Advertising 2011 November 2011 November 2011 December
  • 5. Advertising 2012 January 2012 January 2012 February
  • 6. Advertising 2012 February 2012 March 2012 March
  • 7. Creative Services Redstar Media an EO Beijing member company became an EO Beijing partner in 2011 • Sponsor Bi-Monthly EO Ad Design in Agenda mag • Provide graphic design, typesetting, Chinese translation & print of EO marketing materials
  • 9. Learning Events • Agenda magazine sponsored, organised & promoted Verne Harnish event Feb/ March 2012 • 130 people attended
  • 10. Social Media • LinkedIn • Created January 2009 • Professional Group • 62% EO Beijing Membership
  • 11. Social Media • Facebook • Created 2011 • 58% EO Beijing Membership (VPN issues)
  • 12. Social Media • Weibo Chinese ‘Twitter’ equivalent • Launched 2009, 200m users • EO Beijing started Sept 2011 • 282 following • 94 ‘tweets’
  • 13. P.R. Activity • Member Profiling in Partner mag/site • Member Profiling in Chinese Entrepreneur mag/site • China Daily International • CBN Weekly
  • 14. P.R. Activity • Member Profiling in Partner mag/site • Member Profiling in Chinese Entrepreneur mag/site • China Daily International • CBN Weekly
  • 15. P.R. Activity • Member Profiling in Partner mag/site • Member Profiling in Chinese Entrepreneur mag/site • China Daily International • CBN Weekly
  • 16. P.R. Activity • Member Profiling in Partner mag/site • Member Profiling in Chinese Entrepreneur mag/site • China Daily International • CBN Weekly
  • 17. P.R. Activity an EO Beijing member company Became an EO Beijing partner in 2011 • EASTWEST PR provides traditional and digital PR services including social media and online video. • Expert Assistance with EO Beijing events and Public Relations.
  • 18. Video Testimonials Watch Video Online
  • 19. Video Testimonials Watch Video Online
  • 24. Internal Communications • Monthly EO Update issued to members via EO Access
  • 25. Global EO Profile • Beijing EO on Overdrive
  • 26. Octane Contribution • March 2012 issue • Beijing member Casper Johansen featured in Technode
  • 27. Summary EO Beijing has created an integrated, bilingual communications program which shares information and knowledge with members and potential members in Beijing and beyond.
  • 28. EO Marketing Awards Beijing Chapter Jim James Ian Burns Communications Chair Communications Chair Elect March 2012 March 2012 jim@eobeijing.com ian@eobeijing.com